How can facing fears help you with selling your business?

Jacen and Diana ran into fellow Hawthorne Union member David Malizia in Boston, and we turned on the mics to get his take on The Reluctant Entrepreneur. David is our resident sales expert and coach, and he shares some of his knowledge about the perception of sales to non-sales-minded business owners, how to price/value your product, and confidence building.

You can read more about David on the About page on Hawthorne Union’s website, and more about our Sales coaching and training programs here.

In this episode we referenced:

· David Malizia’s first appearance on Cross Street Coaching, Episode 11

· Sales may be considered one of the oldest professions, but what exactly was being sold is up for debate.

· We refer to elbow patches on blazers as elbow pads and shoulder pads, however, the rumor of it being back in style for 2022 is unconfirmed.

· Zig Ziglar’s quote, which we referenced in the last episode as well -- “Sales is the transfer of enthusiasm.”

· HubSpot’s Buyer Persona tools.

· The World’s Greatest Showman is a movie released in 2017.

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I’m Jacen from Hawthorne Union, a professional coach. Join me as I discuss career development, personal and professional growth, and leadership from a coach’s point of view.

Contact: [email protected]