In this episode of the Remote Work Tribe podcast, we chat with Dev Basu, CEO at Powered by Search. We discuss the impact of AI in performance marketing, the importance of thinking beyond traffic when measuring success, team structure and evolution at PBS, executive presence, and more. 

Episode Timestamps:

• How is AI impacting search today, and what do they call it at PBS? (1:14)
• What changes has Dev noticed in the marketing space lately? (2:11)
• Why is traffic a problematic metric? (4:16)
• How does Dev stay on top of AI and encourage his team and clients to use it? (7:23)
• What is the most impactful AI agent they have built internally? (12:02)
• Has he seen any increase in the number of meetings or calls nowadays? (14:40)
• How has the PBS team structure evolved? (17:57)
• What are the growing pains when switching to a consultancy model? (19:58)
• 3 tips to develop your executive presence right away. (23:12)
• What does he look for when hiring people at PBS? (26:57)
• Go-to questions to improve your hiring screening process. (30:36)
• Lightning round questions. (35:39)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/earthlingworks
• linkedin.com/in/devbasu
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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