In this episode of the Remote Work Tribe podcast, we chat with Seth Nagle, Founder at LZC Marketing. We discuss the importance of betting on yourself, how to set up systems for growth and with purpose, trends and tools that are changing the landscape, and more. 

Episode timestamps:

• When did he know he needed to create an Agency? (0:47).
• How did he know it was the right time to bet on himself? (2:24)
• The importance of doing what’s unscalable, even if underpaid. (5:45)
• Parameters to avoid going down rabbit holes that don’t serve a purpose. (9:42)
• Setting up time, both being in the weeds and running the agency. (12:05)
• Tools or trends Seth has noticed will become important in the future. (14:31)
• How to make sure systems are in place to run a business. (17:51)  
• How often do people use a tool or feature as a band-aid for a bigger problem? (22:39)
• Is there a tool, tactic, or tech that will age poorly? (25:28)
• The balance between polished work vs. AI accelerated work. (28:26)
• Lightning round questions. (31:14) 

We hope you enjoy it!

Links mentioned on the podcast:

• linkedin.com/in/seth-nagle
• [email protected]
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Greg Osuri, Founder at Akash Network. We discuss the importance of radical transparency when running a company, lessons from developing products with a scrappy mentality, the importance of brand for your business, and more.  

Episode timestamps:

• How did Greg get into his field of work? (0:51).
• Transparency in running a company and Why It Matters. (6:53)
• Radical transparency and its impact on onboarding. (12:18)
• Is access to transparent information a potential danger to the business? (15:20)
• What would Greg told himself 10 years ago, knowing what he knows now? (18:16)
• Thoughts on the lean startup method and the problem with undervaluing brand. (21:48)
• Scrapiness vs. quality when creating products. (24:59)  
• Lightning round questions. (26:33) 

We hope you enjoy it!

Links mentioned on the podcast:

• x.com/gregosuri
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.  

Episode timestamps:

• One of the most exciting things Liz is working on these days. (0:35).
• Her take on AI. (1:24)
• Examples of how Liz and her team use AI. (2:02)
• What are brand guidelines? (3:51)
• Brand guidelines as an AI engine. (5:52)
• Distribution and differentiation in an AI-saturated landscape. (9:21)
• Distribution that breaks through the noise. (10:32)
• Authenticity from a company account perspective. (11:42)  
• How to encourage authenticity as a company and for individual employees? (12:48) 
• Sharing valuable content vs. oversharing. (14:38)
• Cringe mountain and how to get past the fear of posting. (16:24)
• Lightning round questions. (18:15)

We hope you enjoy it!

Links mentioned on the podcast:

• linkedin.com/in/lizjoly
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast we discuss the five most common messaging mistakes founders make and how to fix them.

Episode timestamps:

• Mistake 1: No clear messaging wedge (1:49).
• Mistake 2: No social proof above the fold (3:13).
• Mistake 3: Using FAQs as filler instead of objection fillers (4:04)
• Mistake 4: Vague non-empathy language. (5:24)
• Mistake 5: Hiding your pricing in demos. (7:08)

We hope you enjoy it!

Podcast links

• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more. 

Episode timestamps:

• One of the most exciting things Arik is working on these days. (0:32).
• Why is employee advocacy so vital now? (0:59)
• What makes up a good employee program? (2:04)
• How to work with teams to set up employees for success in advocacy programs? (3:49)
• Ensuring the brand is well presented by employees on social media. (5:31)
• What are big and mid-sized companies doing in social now that works? (9:16)
• Authenticity and how companies can showcase it. (9:45)
• How to gain influence when launching advocacy programs? (11:30)  
• Most important platforms today for brands. (14:44) 
• What is working on LinkedIn right now? (15:58)
• How can brands maximize success when partnering with influencers? (17:38)
• Finding influencers that are true partners. (19:24)
• Arik’s take on AI influencers. (21:49)
• The future of AI in the space. (23:07)
• Lightning round questions. (26:10)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/arikhanson
• arikhanson.com
• arikchanson.substack.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Colin Kendall, Chief Marketing Officer at SC&H. We talk about his experience managing a hybrid team, how to align and make sure everyone is in sync, how to improve collaboration across the board, and more. 

Episode timestamps:

• What does Colin team look like at SC&H? (0:33).
• How to create an environment where a hybrid marketing team can work in sync? (2:45)
• What topics or meetings are better in-person vs. online? (7:00)
• Example of a meeting that was invaluable in-person.  (10:43)
• Deep dive on in-person vs. remote culture. (14:22)
• What is the optimal amount of time to be in-office for a hybrid team? (20:38)
• What to do to get hybrid collaboration right? (25:05)    
• Aligning teams in a hybrid culture. (28:11)
• Lightning round questions. (31:38)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/ckendall4
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jeff Large, owner of Come Alive Creative. We talk about tech advancements around podcasting, having meaningful and interesting conversations with guests, AI and its impact in the industry, and more. 

Episode timestamps:

• What are the most surprising advancements in podcasting in the last 10 years? (1:07).
• AI and how it impacts podcasting. (2:42)
• How does Jeff think AI will impact AI in the next 10 years? (7:14)
• What has he learned about people and how they react once the mic is on? (9:29)
• How does Jeff work with hosts to make them feel more confident as interviewers? (12:08)
• Most common feedback for new podcast hosts. (16:03)
• Coming in underprepared or overprepared to a podcast recording. (17:56)   
• Jeff’s opinion about scripted vs. unscripted podcast episodes. (19:38)
• Understanding guests and how compelling they can potentially be. (22:45)
• What to do when you realize mid-recording your guest isn’t right for the show? (25:41)
• Non-obvious tips to show up authentically for podcast guests. (28:01)
• What psychological lessons has he learned after years of doing podcasts? (30:56)
• Lightning round questions. (33:26)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/jefflarge
• comealivecreative.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Lesley Pyle, founder and owner of HireMyMom.com. We discuss her backstory and what led her to start the business, hiring styles and onboarding, admin roles, and the impact of AI, using PR effectively, and more. 

Episode timestamps:

• Most interesting project Lesley is working on right now. (0:39).
• What inspired her to start this business? (1:13)
• What has not changed much with her niche since 2010? (3:23)
• What has changed in hiring styles in the last 10 years? (5:41)
• When did she know she needed a VA, and how did she train this person? (7:04)
• The impact of AI. (10:08)
• Common roles posted on hiremymom.com (12:03)
• Focus on North American markets. (13:10)   
• Are admin roles being replaced by AI? (14:38)
• What are some of the differences admin roles require today? (15:58)
• Are business expectations changing when it comes to hiring talent today? (17:47)
• Onboarding mistakes. (19:33)
• Onboarding lessons and updates. (20:51)
• Non-negotiables with SOPs. (22:47)
• SOPs in depth. (24:01)
• How her PR background has helped her grow her business. (26:05)
• How she applies her PR background to get HireMyMom in front of people. (27:00)
• Lightning round questions. (38:54)

We hope you enjoy it!

Links mentioned on the podcast

• HireMyMom.com
• HireMyMom.com/podcast
• linkedin.com/in/lspencerpyle
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more.

Episode timestamps:

• What inspired her to write Obviously Awesome? (0:52).
• Mindset shifts she’s had since the book came out? (3:25)
• Category creation. (7:53)
• Signs you actually need to create a category. (13:23)
• How to handle the lack of agreement of internal teams? (15:40)
• Internal agreement between teams in depth. (22:52)
• Non-obvious ways to align teams around positioning. (24:21)
• How often should you think about positioning updates? (28:50)   
• Evolving positioning around AI. (31:47)
• Lightning round questions. (37:20)

We hope you enjoy it!

Links mentioned on the podcast

• aprildunford.com
• linkedin.com/in/aprildunford
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we discuss the top 5 mistakes that AI SaaS businesses make when creating their homepage. From messaging problems to pricing and social proof, we walk through the most common mistakes we have found in our Clarity Jam sessions.

Episode Timestamps:

• Mistake 1: No clear messaging wedge. (1:30)
• Mistake 2: No social proof above the fold.  (3:03)
• Mistake 3: FAQs that fill space instead of killing objections. (4:18)
• Mistake 4: Vague non-empathetic language. (4:41)
• Mistake 5: Hiding your pricing. (6:38)

We hope you enjoy it!

Links mentioned on the podcast

• Clarity Jam Playlist
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.