In this episode of the Remote Work Tribe podcast, we chat with Melanie Balke, CEO and founder of The Email Marketers. We discuss the importance of a multi-step complex hiring process, how to train and ensure your team is set up for success when delegating, ChatGPT, how to incorporate it in email marketing workflows, and more.

Episode timestamps:

• What does Melanie’s day-to-day look like? (0:55)
• How to reduce the number of meetings in your calendar. (1:45)
• The importance of delegation, mistakes, and how to do it well. (3:00)
• How to find someone that can grow with you in the company. (6:10) 
• The importance of training to ensure high-quality deliverables. (8:00)
• The Email Marketers' current hiring process. (9.40) 
• ChatGPT and its impact on the hiring process. (11:35)   
• Hiring interviews at The Email Marketers. (13:00)
• Go-to-questions to find the right talent. (15.55)
• Hiring stories. (17:00)
• Screening out people only interested in the perks, not the work. (20:00)
• How does the 4-day workweek look like at The Email Marketers? (22:10)
• Measuring capacity in the age of AI. (23:30)
• Using AI to augment The Email Marketers capacities. (26:00)
• Surprising use cases of AI. (28:00)
• Lightning round questions. (28:45)
• 
  

We hope you enjoy it!

Links mentioned on the podcast

• twitter.com/Melanie_Balke
• linkedin.com/in/melaniebalke
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Rich Staats, Founder of Secret Stache. We discuss how to lead a remote team that aligns with values, ways to help your teammates during crises (Ukraine war), hiring and training managers, working with consultants, and more.

Episode timestamps:

• Hiring account managers. (1:45)
• Processes to onboard managers and set them up for success. (4:00)
• How to lead in times of crisis (Ukraine war). (5:30)
• Team building and the importance of values. (9:20)
• State of the Union and how Rich builds internal culture. (11:25) 
• Examples of communities that have helped Rich as a leader. (14:10)   
• Learning from mastermind groups? (16:50)
• How did he hire the first employees at Secret Stache to make sure they aligned on culture and values? (22:00)
• Lightning round questions. (28:00)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/richstaats
• twitter.com/RichStaats
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Dom Wells, CEO of Onfolio. We discuss asset acquisitions, market dynamics, how to hire the right talent to lead companies, promoting internally vs. externally, and much more.

Episode timestamps:

• Exciting projects Dom has been working on lately. (0:58)
• Market dynamics currently. (1:40)
• How does the Onfolio team adapt to current market dynamics? (5:22)
• Why does Dom buy agencies? (6:30)
• Building culture after acquisitions. (9:15)
• GM vs. CEO. (13:45) 
• What are the signals to find an excellent CEO candidate? (15:40)    
• Hiring the wrong talent and what to do about it. (20:40)
• How to find external CEOs to lead a company? (22:10)
• First-time CEOs vs. serial CEOs. (25:35)
• How do you motivate your A players to continue working on that role? (27:30)
• Lightning round questions. (34:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/dominic-wells-onfolio
• twitter.com/DomWellsOnfolio
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Lexi Grant, Media Entrepreneur and founder of They Got Acquired. We discuss the importance of content quality and consistency, building in public, working collaboratively with experts to serve your audience, building teams and finding the right talent, and more. 

Episode timestamps:

• Why did she start They Got Acquired? (0:58)
• How has the approach to her current business changed based on the previous exits she has gone through? (1:40)
• How to know when something is ready to launch. (3:10)
• How does she have such a prolific writing profile? (4:55)
• The importance of having a dedicated day to write. (7:45)
• Choosing what to share online. (9:20) 
• Building a brand that is not as dependent on the founder. (13:55)  
• How does she find the right founders to learn from and share with her audience? (17:20)
• How does she find the right talent for her business? (18:30)
• What has been surprising about running They Got Acquired? (21:50)
• Hiring editors and how to find them? (24:20)
• Editors, skills, and finding the right editor for your team. (27:30)
• Hiring the wrong talent and the importance of trial periods. (29:20)
• Setting up your team for success. (31:10)
• Comms and asynchronous workflow. (32:20)
• Lightning round questions. (34:50)

We hope you enjoy it!

Links mentioned on the podcast:

• Theygotacquired.com
• linkedin.com/in/alexisgrant
• twitter.com/alexisgrant
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Dozie Anyaegbunamm, Sr. Content & SEO Manager at UserGems. We discuss the importance of resonance when creating content, the role of soft signals, managing up, AI, and more.

Episode timestamps:

• Interesting storytelling examples Dozie has noticed recently. (1:00)
• Tips to improve your storytelling mindset and content resonance. (3:40)
• Managing up as a content marketer. (7:45)
• The importance of measuring what matters. (11:25)
• How to demonstrate what is working and not working regarding content? (13:25)
• Dozie’s view on AI (16:40) 
• How does Dozie see the evolution of AI in content marketing? (20:15)   
• How does Dozie stay updated as a content marketer? (22:35)
• The importance of protecting deep work time and how to do it. (24:30)
• Working in Canada as an immigrant. (26:40)
• Does the immigrant reality help Dozie come up with creative ways to face problems? (28:40)
• The superpower of Dozie as an immigrant. (30:40)
• Lightning round questions. (33:55)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/dozieanyaegbunam
• thenewcomers.substack.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Annabel Maw, Founder of Annabel Maw Yoga and former Director of Brand Marketing at Jotform. We discuss how to communicate and manage hybrid and remote teams, how to collaborate with others, use social media to stand out, and more. 

Episode timestamps:

• Interesting projects Annabel is working on right now. (0:50)
• How to plan for massive events. (1:30)
• How to use brand communication to cut through the noise? (2:45)
• How is the marketing structured at Jotform? (4:50)
• How does communication work at Jotform in remote and hybrid settings? (5:45)
• Annabel’s style when it comes to management and remote work. (8:30) 
• 1-1 structure. (11:25)   
• How does Annabel manage her team? (13:45)
• How to manage-up and control your career? (16:10)
• Recommendations to solicit feedback. (18:05)
• How does Annabel streamline her workflows? (21:00)
• Her approach to productivity. (21:50)
• Launch of the book Automate Your Busy Work. (22:50)
• How to avoid the busywork trap? (24:10)
• Figuring out priorities. (25:10)
• How does the Jotform team measure performance? (26:25)
• Mindset for product/feature launches? (27:15)
• Collaborating and partnering with creators. (29:35)
• Lightning round questions. (32:25)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/annabelmaw
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Brian Clark, who is working on Further and Longevity Gains and is the previous founder and CEO of Copyblogger. We discuss how to build content that matters, how to lead and find the right people to partner with for your company, AI, what to do to future-proof your career, and more. 

Episode timestamps:

• How to create content consistently for a long time? (0:45)
• Content marketing series and why do they matter? (2:40)
• How to find time for deep work in a leadership role? (4:50)
• How to build the core team for a startup? (7:30)
• How to find the right partner for your business? (11:10)
• What is the structure of the CopyBlogger team? (13:50) 
• Building collaboration in fully distributed teams. (18:05)   
• Brian's views on AI. (22:45)
• How does Brian think AI will change marketing in the next 3 to 5 years? (26:31)
• What should marketers and content writers do now with the rise of AI? (29:00)
• What else can you do to future-proof your career with the rise of AI? (34:00)
• Lightning round questions. (38:00)

We hope you enjoy it!

Links mentioned on the podcast

• further.net
• longevitygains.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Rand Fishkin, Co-Founder and CEO at SparkToro. We discuss his processes for creating content, his views on marketing attribution, AI and ML, investing in brand efforts, and much more.

Episode timestamps:

• What does his content creation process look like? (1:05)
• Where does Rand consume content? (2:45)
• What is marketing attribution? (4:30)
• How is attribution evolving now? (6:00)
• How to invest in Meta and Google ads with the attribution dilemma. (8:20)
• Why investing in brand matters (not just ads). (11:25)
• What should reports look like when you are experimenting with brand exercises? (14:55) 
• How to manage up in the attribution experimental landscape. (20:40)  
• Rand's views on AI. (23:55)
• What's exciting about ML and AI for Rand today? (27:00)
• What should marketers think about AI? (29:20)
• Rand's take on AI-generated content. (30:40)
• Lightning round questions. (32:00)

We hope you enjoy it!

Links mentioned on the podcast

• mastodon.social/@randfish
• sparktoro.com/blog
• linkedin.com/in/randfishkin/
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, motivating teams to experiment, hiring a professional CEO to run your company, and more. 

Episode timestamps:

• What has Andy been working on lately? (0:40)
• How does Andy stay so productive on social media for such long periods? (1:35)
• How to use AI to be more efficient. (3:30)
• The importance of using AI for an organization. (9:10)
• Motivating teams to experiment with AI. (13:00)
• Team structure at Orbit Media. (17:30)
• Hiring a CEO to run the business. (22:40) 
• Adapting to a CEO stepping in. (26:10)   
• Asynchronous vs. synchronous coms. (30:40)
• Lightning round questions. (32:35)

We hope you enjoy it!

Links mentioned on the podcast

• Orbitmedia.com
• Digital Marketing Tips newsletter
• Content Chemistry
• linkedin.com/in/andycrestodina/
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jordan Gall, Founder at Rally. We discuss his views on remote work, asynchronous communications and some of the magic that occurs in real-time calls, bootstrapping vs. VC model growth, and much more. 

Episode timestamps:

• What is Jordan working on lately? (0:40)
• Creating a team that is aligned and moving in the same direction. (1:30)
• Mindset shifts to make a remote company work well. (4:10)
• How to be mindful of recurrent meetings. (7:35)
• How the Rally team does brainstorming sessions. (8:45)
• Note-taking apps for meetings. (12:55)
• How to do onboarding in emerging categories. (14:30) 
• Jordan’s approach to VC vs. Bootstrapped models. (18:15)   
• How does VC change hiring and access to the best talent? (23:20)
• Impact of macroeconomic trends in the VC environment. (28:20)
• How did Jordan adapt to the recent economic landscape? (31:15)
• Identifying hype vs. fundamental changes in the tech landscape. (33:55)
• Lightning round questions. (38:35)

We hope you enjoy it!

Links mentioned on the podcast

• Getrally.com
• linkedin.com/in/jordangal
• twitter.com/JordanGal
• bootstrappedweb.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.