In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more. 

Episode timestamps:

• Where does Jon see the content marketing industry heading? (0:30)
• What is the difference and balance between short form vs in-depth content? (3:50) 
• What does it take to create an in-depth report? (7:36) 
• How do you start researching when there’s no buy-in from the top? (14:54)   
• Team structure at NetLine. (18:09)
• Content marketing trends. (21:44)
• Jon’s personal view on AI and what he uses it for. (24:25)
• What scares Jon regarding AI and the importance of authenticity? (25:54)
• Lightning round questions. (30:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/jwsteiert
• x.com/jwsteiert
• instagram.com/jwsteiert
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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