In this episode of the Remote Work Tribe podcast, we chat with Jacob Bank, founder and CEO at Relay.app. We discuss AI agents, creating a marketing setup with AI tools, the importance of taste and editing skills, founder-led marketing, future-proofing your career, and more.

Episode Timestamps:

• What excites Jacob the most about AI? (0:56)
• What is Jacob’s content marketing setup? (2:09)
• What is an AI agent? (4:53)
• How do you ensure whatever you do with AI is on brand and meets your standards? (7:14)
• Reconciling AI as a tool that facilitates life as well as the difficulties of clarity that are unlikely to be automated. (10:59)
• Content marketing's current and future state. (13:21)
• Scaling personalized founder-led marketing? (18:32)
• Ensuring brand equity across your organization. (19:50)
• Ensuring cultural alignment in your company. (22:36)
• Why does founder-led marketing come naturally to Jacob? (23:37)
• Are SaaS tools at risk given the barrier to creating tools is so much lower? (26:55)
• Why do product marketers generally start by trying to create their own CRM? (29:52)
• Skills that may increase in value in the near future. (31:20)
• What will happen to entry-level jobs now that we have AI? (33:33)
• What keeps Jacob up at night regarding AI? (37:14)
• How to level up your skills and future-proof your career? (40:02)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/jacobbank
• Relay.app
• youtube.com/@relayapp
• newsletter.theremotetribe.com
• Jessicamalnik.com

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