In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.  

Episode timestamps:

• One of the most exciting things Liz is working on these days. (0:35).
• Her take on AI. (1:24)
• Examples of how Liz and her team use AI. (2:02)
• What are brand guidelines? (3:51)
• Brand guidelines as an AI engine. (5:52)
• Distribution and differentiation in an AI-saturated landscape. (9:21)
• Distribution that breaks through the noise. (10:32)
• Authenticity from a company account perspective. (11:42)  
• How to encourage authenticity as a company and for individual employees? (12:48) 
• Sharing valuable content vs. oversharing. (14:38)
• Cringe mountain and how to get past the fear of posting. (16:24)
• Lightning round questions. (18:15)

We hope you enjoy it!

Links mentioned on the podcast:

• linkedin.com/in/lizjoly
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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