In this episode of the Remote Work Tribe podcast, we chat with Rand Fishkin, Co-Founder and CEO at SparkToro. We discuss his processes for creating content, his views on marketing attribution, AI and ML, investing in brand efforts, and much more.

Episode timestamps:

• What does his content creation process look like? (1:05)
• Where does Rand consume content? (2:45)
• What is marketing attribution? (4:30)
• How is attribution evolving now? (6:00)
• How to invest in Meta and Google ads with the attribution dilemma. (8:20)
• Why investing in brand matters (not just ads). (11:25)
• What should reports look like when you are experimenting with brand exercises? (14:55) 
• How to manage up in the attribution experimental landscape. (20:40)  
• Rand's views on AI. (23:55)
• What's exciting about ML and AI for Rand today? (27:00)
• What should marketers think about AI? (29:20)
• Rand's take on AI-generated content. (30:40)
• Lightning round questions. (32:00)

We hope you enjoy it!

Links mentioned on the podcast

• mastodon.social/@randfish
• sparktoro.com/blog
• linkedin.com/in/randfishkin/
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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