In this episode of the Remote Work Tribe podcast, we chat with Ronnie Higgins, Director of Content at OpenPhone, and the voice talent behind Marketing Under The Influence. We talk about content marketing and how it has changed in the last couple of years, what it may look like in the future, AI, doing research, managing and inspiring a team, and more. 

Episode timestamps:

• Ronnie’s current projects. (0:40)
• What does the future of content marketing look like? (1:56)
• Ronnie’s background in film and its influence on his work. (5:40)
• How does he incorporate his background into OpenPhone’s strategy? (8:14) 
• How to get buy-in to do research? (10:40)
• What does Ronnie’s research process look like? (12:09) 
• What are the core talking points to make sure an interview works well? (14:15)   
• Balancing execution with management and team building. (17:45)
• How do you find and vet the right people for your team? (21:26)
• Are people writing for the algorithm, not the audience? (26:57)
• Where does AI fit into content marketing? (29:00)
• Why did AI start using writing as a use case? (31:28)
• Lightning round questions. (37:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/ronniehiggins
• ngn.beehiiv.com/subscribe
• threads.net/@ronniehiggins
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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