In this episode of the Remote Work Tribe podcast, we chat with William Chia, VP of Marketing at Styra. We discuss ABM marketing, navigating organizational change at scale, the importance of company retreats and unstructured time, showing up candidly to build connections with your team, and more. 

Episode timestamps:

• Interesting projects William is working on these days. (0:35)
• Moving from a lead model to an ABM model. (1:25) 
• How does he influence accounts using ABM tactics at Fortune 100 companies? (2:55) 
• The process of aligning teams and departments behind ABM. (7:45)   
• How much time did William spend building his social capital? (11:35)
• How can we influence change by building social capital? (12:45)
• What does William do at a company all hands (retreat) to nurture relationships with his team? (16:20)
• How to ensure team building exercises are effective and engaging. (19:40)
• How long should company retreats be, and how much structure and unstructured time should be allocated? (22:56)
• How to continue building remote collaboration across multiple time zones in remote settings? (25:15)
• The balance between transparency and oversharing. (29:29)
• Lightning round questions. (31:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/williamchia
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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