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Join us for an exciting episode of The Renaissance Podcast as we chat with Suki Mulberg Altamirano, the Founder of Lexington PR. With over a decade of experience in the public relations and marketing industry, Altamirano has helped businesses develop a strong brand identity, build consumer trust, generate investor interest, and drive greater valuations through the power of storytelling.
Altamirano's firm specializes in partnering with businesses to bring their stories to life through memorable messaging, creating engaging brand content across owned media channels, and securing earned media placements as well as executive bylines in top-tier outlets. From global names to Fortune 500s, specialty brands, and early-stage businesses across an array of industries including tech, fashion, wellness, beauty, digital health, EdTech, supply chain management, and more, her firm has experience with both B2B and B2C businesses.
In this episode, we'll delve into the latest trends and strategies that work with press. Are people still reading articles from start to finish? Altamirano will share her insights on what types of content currently resonate with readers and how to keep them engaged.
Suki shares how storytelling is at the heart of successful PR, as it helps businesses create a compelling narrative that resonates with their target audience and builds trust and connection.
We'll discuss how success is quantified for clients and learn from Altamirano's experience on how to measure the impact of a PR campaign and determine its effectiveness.
Knowing when to seek out PR services can be a tricky decision for businesses. We'll ask Altamirano about the telltale signs that indicate it's time to invest in PR.
Pitching to the media can be a daunting task, but Altamirano will share some insider tips on what's currently working in the pitching process and what to avoid. We'll also learn about the role of building relationships with the media and press in landing the perfect pitch.
Finally, Altamirano will walk us through her biggest wins as an entrepreneur, as well as her biggest challenges and the valuable lessons she's learned along the way.
Work with Suki: www.lexingtonpr.com
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About The Host:
Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.
From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.
Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.
Sydney is also the driving force behind The Renaissance Women’s Summit, an annual gat...