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“At Happenstance, we're raising a new generation of whiskey lovers who celebrate life's moments that happen by chance.” - Paige Parker
Paige is the Founder & CEO of Happenstance Distilling Co. – A Nashville based whiskey company that launched its flagship Founder’s Edition Straight Bourbon Whiskey in 2021. Happenstance was born out of a need for a more approachable bourbon, both in palate and design. Paige wanted to create a brand that paid homage to the tradition of American bourbons that had come before, but with a contemporary twist… so, Happenstance was born.
A 90-proof, full bodied blend of vanilla, hazelnut, toffee, caramel tones and a rye finish define the Happenstance palate.
Happenstance is currently the only 100% female owned and operated whiskey brand to call Music City home. Happenstance has been featured in Fox News, Yahoo! Finance, the Nashville Business Journal, Nashville Lifestyles and has been spotted around town popping up whiskey bars for Rachel Zoe’s Curateur brand, White’s Mercantile and Reese Witherspoon’s Draper James 12 South storefront.
Paige got her start in the alcohol industry with Anheuser-Busch where she learned the fundamentals of the alcohol business while working with corporate partners and in-house brands on plans for localized distribution, marketing, sales and events. Paige is also a recent MBA graduate from Vanderbilt’s Owen School of Business.
In this week’s episode, Sydney and Walker sat down with Paige to talk about how the young entrepreneur innovated her own whiskey brand completely from scratch. We discuss her past career working in marketing for Anheuser-Busch, which led to her becoming aware of an opportunity in the spirits space.
Other topics we discuss:
- How to make your brand/product stand out in a saturated industry
- Innovating a new brand/product in a mostly male-dominated industry
- The story of Happenstance
- Pivoting from a career in corporate to taking the leap into entrepreneurship
- Branding a beverage product
- Happenstance’s unique marketing approach
- The role that Nashville plays in influencing Happenstance
Learn more about this new female-founded whiskey brand by visiting their website
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About The Host:
Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.
From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.
Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.
Sydney is also the driving force behind The Renaissance Women’s Summit, an annual gat...