The Research4Good Podcast

In order to get your hands on certain luxury goods, you need to have an extensive – and expensive – purchase history with the brands in question. What’s more, once you’ve bought them, you can re-sell them on the secondary market for hugely inflated sums.

Dr Roman Pavlyuchenko’s research examines the enrichment economy, where these goods appreciate significantly in value. In this episode, he explains how it constitutes a form of ‘shadow wealth’, why resale markets aren’t always as sustainable as you might think, and how the right Spider-man comic could boost your bank balance.

• Find out more about Roman’s work: https://bit.ly/3Uvxbkl
• Find out more about David's work: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about Research4Good at the University of Bath School of Management: ⁠go.bath.ac.uk/research4good⁠

Over the past 50 years, women have gained greater independence and representation in public spaces. It might feel that feminism has made unshakeable gains, but – as Professor Nancy Harding cautions in this episode – we can’t be complacent about this progress.

Nancy’s research examines themes of unfairness in our working lives, including gender and class issues. Here, she talks about the resurgence of the patriarchy, the increasing legitimacy of far-right ideology and the fragility of social change.

• Find out more about Nancy’s work: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4hTXrxy
• Find out more about David's work: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about Research4Good at the University of Bath School of Management: go.bath.ac.uk/research4good

Some people repeatedly miss medical appointments despite negative consequences, including an increased risk of early death. Why is this, and how can we address the issue?

Professor David Ellis’ work examines how digital data and technology are woven through the fabric of our lives. His research includes multiple publications on the phenomenon of ‘missingness’, which he talks us through in this episode – along with the need for evidence-based policy and the benefits of working with practitioners.

• Find out more about David's work: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about Research4Good at the University of Bath School of Management: ⁠⁠⁠⁠go.bath.ac.uk/research4good

Does using generative AI tools cause us to be more creative in our thinking, or less? Does it affect how much we enjoy the process?

Dr Deborah Brewis’ recent research has included experiments to test these questions – as she explains to Professor David Ellis in this episode.

She also tells us about how AI is shaping the future of work, and how ‘Chattable Avatars’ could be the future of the museum and cultural sector.

• Find out more about Deborah’s work: https://bit.ly/4wn7ArF
• Find out more about David's work: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about Research4Good at the University of Bath School of Management: ⁠⁠⁠go.bath.ac.uk/research4good

Organisations such as the United Nations rely upon collective agreement to pass policies. A utopian idea in theory but, with so many competing interests at play, how does it unfold in practice?

Dr Friederike Döbbe’s research, recently published in Organization Studies, has examined how the need for consensus in these settings results in repeated re-framing of issues around health and sustainability.

In this episode, she tells Professor David Ellis why food is such a hotly contested issue, the tensions at play in these negotiations, and how issues get watered down in the pursuit of positive outcomes.

• Find out more about Friederike’s work: https://bit.ly/3QLMNyk

• Find out more about David's work: ⁠⁠⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠⁠⁠
• Learn more about Research4Good at the University of Bath School of Management: ⁠⁠go.bath.ac.uk/research4good

Could analogies be the key to nudging consumers into making more eco-friendly choices? In this episode, European Marketing Academy Conference 2026 Co-Chair Dr Diletta Acuti explains her research on sustainable communications.  

She tells Professor David Ellis about the small steps we can all take to reduce our environmental impact, the differences between additive and subtractive sustainability, and how the phenomenon of ‘greenhushing’ could be doing widespread harm.

• Find out more about EMAC 2026: https://bit.ly/4dGN4d9
• Find out more about Diletta’s work: https://bit.ly/3Q2RlQn
• Find out more about David's work: ⁠⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠⁠
• Learn more about Research4Good at the University of Bath School of Management: ⁠go.bath.ac.uk/research4good

The word ‘witch’ might conjure up images of a vengeful old woman with a broomstick and a pointed hat but – as Dr Lorna Stevens explains in this episode – she is in fact a powerful emblem of a woman finding and embracing her own power.

Lorna is the co-author of the recently published book Bewitching Consumer Culture: Witchcraft, Feminism and Markets. Here, she shares how witchcraft and markets have been entwined for hundreds of years, from the fanaticism of witch-hunts through to the high street of Glastonbury, right up to the modern phenomenon of #WitchTok.  

Find out more about Lorna’s work: https://bit.ly/3P4wfAD

Find out more about David's work: ⁠⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠⁠

Learn more about Research4Good at the University of BathSchool of Management: ⁠⁠⁠⁠go.bath.ac.uk/research4good

Despite social media platforms’ policies, ‘lower-caste’ Dalit individuals face online abuse and harassment severe enough that they often withdraw from these spaces entirely. Why and how is this happening?

Dr Pardeep Attri’s research has revealed a combination of filter loopholes, moderation blind spots and invisible inequalities that sadly make it possible.

In this episode, he shares his insight on the topic – as well as his hopes for change in the future – with Professor David Ellis.

Find out more about Pardeep’s work: https://bit.ly/4tlEfvQ

Find out more about David's work: ⁠⁠⁠https://bit.ly/4jhmubg⁠⁠⁠⁠

Learn more about Research4Good at the University of Bath School of Management: ⁠⁠⁠go.bath.ac.uk/research4good

What makes a good manager? How can your partner boost your workplace creativity? Could you benefit from an ‘idiosyncratic work deal’?

In this episode of the Research4Good podcast, Professor Yasin Rofcanin – Co-Director of Future of Work research centre – tells Professor David Ellis about his research on hybrid work during and after the Covid-19 pandemic.

He reveals some of the surprising factors that can help us to thrive at work and improve our wellbeing.

Find out more about Yasin’s work: https://bit.ly/4cQhiM1

Find out more about David's work: ⁠⁠https://bit.ly/4jhmubg⁠⁠⁠

Learn more about Research4Good at the University of Bath School of Management: ⁠⁠go.bath.ac.uk/research4good

Why don’t modern slavery interventions always result in a happy ending? And why isn’t remote work working for everyone?

In this episode of the Research4Good podcast, Professor Vivek Soundararajan – Deputy Director of the Centre for Business, Organisations & Society, and lead on the Embed Dignity research initiative – tells Professor David Ellis about how research on the garment and software industries in the UK and India.

He shares his insight on the aftermath of the Boohoo scandal, the impacts of caste, and his new research on the inequalities affecting how people work from home.

Find out more about Vivek’s work: https://bit.ly/4ioWqMS

Find out more about David's work: ⁠https://bit.ly/4jhmubg⁠⁠

Learn more about Research4Good at the University of Bath School of Management: ⁠go.bath.ac.uk/research4good