Today's episode I get a chance to chat with Nic Allum, who has been at the forefront of cultural marketing for over 30 years - she has seen it all. We talk, understanding culture, honoring the past sacrifices & struggles and acknowledgement, that none of this is new. We go deep into what reality TV has done to us, why it's important to have diverse voices everywhere and why it's not a fad, but our only future.