The Resilience Report

Our next guest, Missy Schaaphok, is a fellow hybrid leader at an iconic brand: Taco Bell. Her superpowers? Sustainability AND nutrition.

As someone who has always had a passion for food and nutrition and its impact on the environment, Missy gets to combine the best of both worlds as Director of Global Nutrition & Sustainability at Taco Bell. 

Her unique background over the past two decades has shaped her career skills in sustainability, nutrition science, product innovation, regulatory compliance, and affairs and reputation management. Missy has been recognized for her leadership  by American Food Hero, by EatingWell Magazine, and regularly serves as a speaker on expert panels and at key industry events. 

Missy is an expert in sustainable nutrition science and uniquely apply that knowledge to the food industry. In this episode, Missy helps us better understand the natural intersection between nutrition and sustainability, recognizing that her work impacts both personal and planetary wellness. Missy walks us through setting and cascading goals for sustainability and nutrition while maintaining the brand's unique execution based on its customer or stakeholder focus. Missy and host Lauren Scott also dive into her concept of “stealth health” and how this gradual approach could also be applied to sustainability initiatives. We look at Taco Bell’s programs around recyclable, compostable, or reusable packaging, waste management, energy efficiency at the building or restaurant level, stakeholder education, and an incredible partnership underway in regenerative agriculture.

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I’m excited to share this next episode with you, as it is our very first crossover podcast episode of The Resilience Report!

While some excel and focus on being the most interesting person in the room, I have found the greatest joy over the years in being the most interestED in group setting. Which should come as no surprise as someone who spends much of my free time researching and hosting The Resilience Report podcast. But every now and again I get the chance to share my own story.

On this special crossover podcast episode, the tables are turned on me as I take on the role of guest with the dynamic Kula Ring podcast duo: Jeff White and Carman Pirie. You might remember our episode of The Resilience Report with the cofounders of Kula Partners earlier in the year. 

Now join us on this recording of the Kula Ring, their podcast made for manufacturing marketers by manufacturing marketers. We dive into building trust with customers when it comes to green claims, the importance of long form dialogue when addressing sensitive topics like ESG, my own career path to combine marketing and sustainability, and more! 

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On this solo episode, host Lauren Scott discusses the intersection between wellness and sustainability, highlighting the significant growth of the wellness industry and its connection to environmental responsibility. We dive into the influence of younger generations on these trends (we see you Gen Z and Millennials!), with many prioritizing physical fitness, mental health, and sustainability in their career choices. Lauren also shares her own experience in the environmental sector and its impact on human and planetary health, encouraging others to consider careers in sectors that prioritize both wellness and sustainability!

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Taxes. Not exactly everyone’s favorite topic.

Tax incentives, however, can be very interesting, especially when it comes to saving money, energy and subsequent emissions in the commercial building space.

And today we have an absolute expert in this space, Abby Massey, to walk us through what these opportunities look like.

Abby is the Vice President of Energy Incentives at TaxTaker, a specialty tax incentives consulting firm headquartered in Austin, TX. Abby has her B.S. in Civil Engineering from Purdue University and is a Professional Engineer licensed in 47 states. As a LEED Accredited Professional, Abby is dedicated to sustainable building practices. Prior to tax consulting, Abby spent almost a decade specializing in commercial building design. Her experience now includes optimizing energy incentives for clients by leveraging her in-depth understanding of the Inflation Reduction Act and programs centered around real estate, energy efficiency, and the built environment. 

In this episode, we dive into the potential of tax incentives for businesses and individuals looking to implement energy-efficient practices, the types of incentives available, and Abby debunks a few common misconceptions about the space.

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Jenn Harper is not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JC Penney locations across the USA.

Jenn's journey with Cheekbone began as a digitally native, direct-to-consumer brand that took pride in its commitment to reducing environmental impact and supporting Indigenous communities.

The accolades accruing to Jenn's name bear the weight of her achievements. In 2022, she was listed among the 100 Women of Influence by Entrepreneur Magazine—a list graced by the likes of Jennifer Lopez and Kim Kardashian. And importantly, in 2023, Jenn was conferred an Honorary Doctorate degree from the Goodman School of Business at Brock University. This honorary degree recognized her unwavering dedication to community betterment and adamant endeavors in championing sustainability.

Jenn Harper, with Cheekbone Beauty, brings forth a narrative of passion, resilience, and authenticity. And she shares this deep wealth of knowledge and compassion on this episode, which I know our Resilience Reports will love. And I am not going to lie: as someone who has ceremoniously swiped on Cheekbone Beauty products every day for the past 3 years, getting ready the morning of this recording felt like a dream!

In case you want to try out Cheekbone’s incredible products, Jenn and her team have generously provided us with a code to get a 20% discount off your next order! Visit www.cheekbonebeauty.com and enter code: RESILIENCE20.

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Jonathan Defoy is the Founder and CEO of FoodHero, an app that brings merchants and consumers together to sell surplus food that would otherwise end up in landfill. 

FoodHero bridges the gap between these two groups with its easy-to-use marketplace-based platform. Designed to reduce food waste, the app allows merchants and consumers to save money, while doing their part for the planet. FoodHero is an absolute success here in Quebec, with plans of aggressively expanding across Canada over the coming months. 

On this episode, Jonathan shares how FoodHero can help solve multiple challenges at once: food waste, increasing grocery bills, and slim margins for grocers. We also dive into the potential of technology in promoting sustainability, tips for entrepreneurs including considerations when it comes app development and being resilient in launching businesses, and taking care of your mental and physical self as a competitive advantage. 

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Listeners of The Resilience Report have heard us say in the past: having a positive impact through your work is a marathon and not a sprint. Part of this fortitude is made possible through managing one’s physical and mental health, or more fittingly for this show: your own resilience.

Which is why I am SO excited to welcome our next guest: Dr. Marie-Hélène Pelletier. An award-winning workplace mental health expert, psychologist, and advisor, MH (as many people call her) is one of only a handful of work psychologists holding both a PhD and MBA, making her expertly blend business acumen with the latest psychology research. 

Pelletier is a practicing psychologist with 20+ years of experience in clinical and workplace psychology. She also has extensive experience as a senior leader in corporate, insurance, governance, and public sectors. Pelletier is a member of the Global Clinical Practice Network of the World Health Organization, and a past director on the boards of the Canadian Psychological Association and International Association of Applied Psychology.

Pelletier’s work has been featured in publications like Forbes, Thrive Global, and Fast Company and published in academic journals such as Behaviour Research and Therapy, Journal of Anxiety Disorders, and Organizational Dynamics. She is also the author of The Resilience Plan: A Strategic Approach to Optimize Your Work and Health.

This episode has so many tips and tricks that our listeners (and honestly myself) can put into practice right away to help build our own resilience!

Grab a copy of Dr. MH's book: https://drmarie-helene.com/book/

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Lauren Ott truly brings the “S” to ESG as a social entrepreneur who teaches organizations how to maximize their impact on the causes they care about. Lauren is the Senior Director, Strategic Partnerships at Impact Genome, the world's leading impact registry.

In this episode, the Laurens talk about the critical role of centralizing, standardizing and quantifying social impact, how such a repository can help create a more equal playing field for social programs, charities and non-profits, the reality of cause-washing, the value of an impact marketplace, and what the future of this space might look like in Canada, the US and beyond.

So whether you are working for an impact producer, an investor or a sustainability leader at your organization deciding where to partner within your community, this is such an informative episode. What Lauren and the team are doing at Impact Genome is truly inspiring, and Lauren herself is just a ray of sunshine to chat with. 

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In this solo episode, we are going to be diving further into a topic that several of you have asked us to explore on The Resilience Report: green claims and messaging. More specifically, the guidelines and regulations coming into place this year (2024) and how this might change our businesses and how we position our products and services.  

In this episode, host Lauren Scott will share more about how the regulations and guidelines are changing, what you need to know, some of the risks that are associated with making unsubstantiated claims, and then three quick tips that you can immediately action at your business so as to be amore mindful with how you're talking about your products and solutions.

(0:00) Intro
(1:00) Green claims in 2024
(2:50) Why new guidelines and regulations?
(4:36) Understanding the new Green Directives in Europe
(7:52) Green Guides in the USA via the Federal Trade Commission (FTC)
(9:28) Knowing the risks of making unsubstantiated green claims
(11:00) 3 actions you can take today to get ready for green claim guidelines and directives

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Mireille "Dr. Mimi" Vega is a biochemist, dedicated Skin Scientist, and leader in skin microbiome. With a lifelong commitment to revolutionizing the skincare industry with science-backed truths that are better for the planet and people, Dr. Mimi believes in doing this important work at both the micro and macro levels.

Her background in chemistry, oncology, and the biotech, nutraceutical and pharmaceutical industries make her a wealth of knowledge on the topic of the skin microbiome. This background is also what led her to disrupt the skincare industry with a “one human skin approach” – her skincare brand, VGAM Biome. 

Follow along as we dive into understanding the world of microorganisms, what this means for our skin, the importance of a minimalistic approach (especially at a time where we are being told we need a 10-step beauty routine!), the difference between “no-no” and “oh yes” ingredients, her company’s compostable and recyclable packaging, and reducing waste through her “Misfits” offering.

3:03 Introduction to the microbiome
6:22 The difference between your gut and your skin microbiota
9:23 Simplifying our skincare routine: for our sanity and the environment
10:08 Removing "no no" ingredients, adding the "oh yes"
34:56 A focus on sustainable packaging, and a market for "Misfits"
38:49 The value of incubator communities for entrepreneurs
44:35 What it will take for businesses and leaders to be resilient going forward

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