The Resonance Factor

What will make great creative stand out in a world of AI-generated content?

In this episode of The Resonance Factor, host Meg Coyle sits down with Innovid's Dan Mouradian to discuss the intersection of creativity and technology and why human creativity remains essential. Dan shares why creative and technology should work together rather than operate in silos, and how AI is making content creation more accessible while increasing the risk of generic creative. They also explore why human judgment and cultural understanding matter more than ever, and how strategic personalization, creative testing, and measurement can help brands create advertising that truly resonates.

In this episode, you'll learn:

• Why creativity and technology should work together
• How AI is changing content creation
• Why human judgment remains essential to great creative
• How cultural understanding helps advertising stand out
• Why personalization should go beyond tactical messaging
• How creative testing and measurement improve effectiveness

In this episode of The Resonance Factor, host Meg Coyle sits down with Basis CMO Katie McAdams and Mediaocean CMO Aaron Goldman to discuss creativity, brand differentiation, thought leadership, and what it takes to stand out in an increasingly crowded ad tech industry. Katie and Aaron share why B2B marketers often fall into the trap of overcomplicating their messaging with buzzwords and product features instead of creating campaigns that are simple, memorable, and engaging. Drawing on their own experiences, they break down the thinking behind Basis' playful "Show Us Your Briefs" campaign and Mediaocean's unconventional Super Bowl commercial, demonstrating how taking creative risks can generate attention without requiring massive budgets. The conversation also explores why AI-generated content makes authentic thought leadership and distinct perspectives more important, how featuring real employees and customers can help brands build stronger connections, and why consistency is essential to building a recognizable brand. Katie and Aaron also discuss the importance of investing in brand creative, measuring marketing's influence on revenue, and balancing new technology with the human creativity and emotional connection that make advertising effective.

Also, check out the campaigns referenced in the episode here:

• Basis - Seamless
• Flashtalking Big Game Commercial: This Ad Could Have Been An Email

In today’s fragmented media landscape, reaching audiences isn’t necessarily the hard part, but getting them to remember you is.

In this episode, Innovid's Meg Coyle sits down with Scott Weisenthal from Comcast Advertising to explore what it really takes for brands to break through the noise. They discuss why marketers should move beyond the goal of simply “standing out” and instead start with a more fundamental question: What do you want your audience to do, and why should they care?

The conversation explores the power of shared cultural experiences, from live sports to major entertainment moments, and why personalization doesn’t have to come at the expense of connection. Scott also shares his perspective on the difference between attention and memory, explaining why the most effective brand experiences move audiences from “I saw it” to “I remember it” to ultimately “I choose it.”

They also dive into the growing importance of trust in an era of misinformation, why TV environments can feel more authentic than social platforms, how marketers can better understand audiences beyond broad generational labels, and what remains consistent across generations when it comes to purchasing decisions.

In the first ever episode of The Resonance Factor, host Meg Coyle sits down with Jen Berg of Xumo to unpack how marketers can break through the noise in an era of endless choice.

From streaming and FAST channels to social media and AI-powered discovery, consumers have more ways than ever to find content and more reasons to feel overwhelmed. Jen shares her perspective on why discovery is becoming just as important as content, how advertisers can balance reach with relevance, and why a premium ad experience needs to complement premium content.

They also dive into the tension between short-term performance and long-term brand value, the risks of over-targeting, and what marketers may still be getting wrong about attention.