Welcome to the "Death of Traditional Selling". In this episode we dive deep into the new age of solving vs. selling. Ask, Listen, Solve your way to success in restoration sales.

1. Why restoration sales require a different approach than general sales.

• The unique challenges of selling in the restoration industry.
• The importance of understanding insurance, emergency response, and customer pain points.
• How a specialized sales approach builds trust and credibility.

• Relationship-Driven Sales:
  • Importance of networking with insurance agents, adjusters, property managers, and contractors.
  • How to establish long-term partnerships rather than one-time sales.
• Education-Based Selling:
  • Teaching prospects about the restoration process and what sets your company apart.
  • Using case studies and testimonials to build confidence.
• Urgency & Rapid Response:
  • Selling the value of immediate action to minimize damage.
  • Positioning your company as the fastest and most reliable solution.
• Differentiating Your Business:
  • Highlighting certifications, experience, and technology that make your services superior.
  • Addressing common objections before they arise.

• 1. Build a referral network with key industry partners.
  2. Craft a compelling value proposition based on restoration-specific expertise.
  3. Improve follow-up and relationship nurturing strategies.

Sales Technique: Painting the Picture in Disaster Restoration

In disaster restoration sales, one of the biggest challenges is selling a service that customers don't think they need—until they do. Painting the Picture is a powerful sales technique that helps the customer mentally visualize a disaster scenario, compelling them to see the importance of having a trusted restoration partner in place before an emergency occurs.

In a world dominated by PUSH marketing....why take that shotgun approach just throw up all over your prospective clients? Try utilizing both pull and push to get the desired result. Gain more meaningful relationships and more market share by building trust within your prospective clients and being a solution to their unique needs.