In this episode of the Retail Experience Show, Tal Zvi Nathanel, CEO and co-founder of Showfields, joins Bobby to discuss the vital role of experiential retail in today's landscape. Tal shares his perspectives on the importance of creating memorable experiences that engage customers' senses, offer inspiration, and provide validation. He delves into how the COVID-19 pandemic accelerated the shift in customer expectations and the need for retailers to understand their target audience to create tailored experiences. Additionally, Tal explores the potential of technology in retail to enhance customer experiences, provide valuable insights for brands, and bridge the gap between in-store and online interactions.

Key Topics Discussed:

• The role of experiential retail in creating memorable experiences.

In this delightful episode of The Retail Experience Show, Bobby interviews Pat Egan, the insightful President & CEO of See's Candies. Pat shares his journey to leading one of America's most iconic confectionery companies. Key topics discussed include customer experience, innovation, maintaining brand identity, and adapting to the digital age, offering valuable insights for retail operators. 

[NOTE: This interview was originally recorded in November 2021]

Key topics discussed:

• Pat's background and journey to See's Candies: Pat shares how his prior experiences have prepared him for the role of CEO and how they influenced his approach to leading See's Candies. Retail operators can learn from Pat's leadership style and the importance of bringing diverse experiences to their own businesses.

On today’s episode of the Retail Experience Show, Bobby speaks with Jonathan Muir, Director of Retail Activation at adidas. They discuss what retail activation is and how it can be used to increase acquisition and engagement by focusing on the products, stories, and experiences a brand presents to its customers. They also discuss ways to achieve true omnichannel engagement, how to measure retail activation’s success, and how the future of brick-and-mortar will be found in one-to-one experiences.

Topics discussed:

• How Jonathan created Baseline, a niche sneaker business, and worked for Nike on ways to increase personalization before becoming the Director of Retail Activation at adidas.