The Retail Influencer

How to appeal to customers' senses with digital solutions? That's the theme of this episode with Mat Wilde from Mood Media in which we look at some examples of solutions that aim to create a brand identity and enhance the customer experience. At the end of the episode, we even discuss the human aspect, which remains an essential element in any interaction, even a digital one.

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In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.

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In this episode, Christophe Echement sheds light on Ping Price's latest analysis of Delhaize's Little Lions concept.

What do we learn from our interview? Among other things, that 1000 seems to be a magic number for retailers, that Little Lions doesn't mean fixed price, and that Delhaize is consistent in its communication.

Find out more in the latest episode of the Retail Influencer.

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Loyalty campaigns, shrinkflation and ethics in fashion shopping are just some of the issues addressed in a recent study by Lightspeed. In a new episode of the podcast, Ewout van Rossum comments on this study in more detail.

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After a successful first year, the FOODUP incubator is back, calling on entrepreneurs whose projects contribute to the sustainable food transition. Elodie Bouscarat tells us more about the program and the values it stands for.

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EuroCIS will soon open its doors in Düsseldorf and who better than Elke Moebius to talk about what you can expect from the upcoming edition. Listen to some of the trends and highlights of this year’s show on this episode .

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My guest in this episode is Joeri Perneel, CEO of NEXGEN Europe. Together we discuss his experience in the cannabis industry and the challenges linked with being a pioneer in a difficult new segment. We also discuss the launch of a new range, destined to fuel a wellness category in retail.

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In this episode I chat with Chun Kay Tang from Mollie about the European e-commerce report. This study reveals a few interesting insights on consumers’ online behaviour.

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Climate change affects various aspects of our life and our industries. It is of course also the case in the wine production. But we need to understand the effects in details and also analyse every region and country differently. Perhaps, the effects of climate change are not the same everywhere? Therefore, the answer to climate change should not be the same everywhere. These are all valid questions don’t you think? 

So, I thought it would be interesting to take a case and to see how the Belgian wine industry is facing the issue. To help us see better and understand the big picture, Vicky Corbeels, Sustainability researcher in the Wine sector came on our microphone for a chat.

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Consuming less meat could help the environment. To convince you to adopt this habit, you could try the Week without meat. The event started in 2018 in the Netherlands and it is now rolling out to Belgium, with the ambition to conquer Europe and its consumers. To tell you more about the concept, Isabel Boerdam, the founder of the idea came on the Retail Influencer to have a chat

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