The Retail Influencer

My guest in this episode is Mathieu France, Founding and Managing Partner of Mediafield. 

Together we discuss openly about a few of the trends animating outdoor advertising today. Mathieu also shares his advices and explains what your main purpose should be when planning an outdoor campaign. 

It was great to record with him as one can hear how passionate he is about his field. 

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The wine industry is close to the land. Winegrowers listen to, and cherish their soils. In recent years, some have even embraced biodynamics. To talk about this topic, my guest today is Gérard Bertrand, President of Gérard Bertrand Wines. He is a major producer in the southwest of France and above all a fervent defender of the earth and the values of biodynamic farming.

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It’s time for another chat with a start-up. Diane Noyes founded Cool BeansFoods and created a range of meat alternatives based on…you guessed it: beans. As it is the purpose of this kind of episode, I let Diane present her concept and also we discuss the struggle and challenges that a young start-up can encounter when starting from scratch. 

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The relationship between a brand and its customers has evolved considerably in recent years. And as you all know; the digital era has further accentuated the need for a brand to participate in an active discussion rather than a passive one.

As a company specialized in customer relations, Eloquant decided for its 20th anniversary to do a study and look at the customer-brand interactions. To talk about the results of this survey, my guest is Alain Bouveret, General Manager of Eloquant.

Together, we discuss among other things about : 

• What are actual consumers' expectations when it comes to customer relationship, 

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The FMCG professionals obviously know about the existence of GS1, the organisation whose mission is to make the supply chain more efficient by offering global standards for the identifying, capturing and sharing of data. 

But did you know that the organisation recently launched a program designed to help you optimise your brand’s presence in all different channels online and offline? 

To discuss about this, in this episode, my guest is Luc Demeulenaere, an expert in category management and one of the lecturers in this GS1 College. He explains why as a brand or manufacturer, you should attend and which benefits you will get out of it.  

 https://www.gs1belu.org/en/program-2-category-management-store-brand-presence?utm_campaign=GS1-college&utm_medium=link&utm_source=referral

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You probably all have heard about the Silicon Valley, but have you ever heard of a Retail Valley? Well actually, if one place can claim this title it should be the region of Lille in France. Strategically, the city is very well located and the region has a rich history of economic development. To explain more about the region and why it is "the one and only Retail Valley", I invited Luisa Delattre, Business Manager at Hello Lille. Together, Luisa and I discuss a bit about the history of the region, and why so many companies and start-ups choose Lille as their location.

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In today’s world, consent is really important especially with the GDPR requirements. If your company is active online, doing business, even with a simple website or blog, you should make sure your activities are in line with the legislation. 

My guest in this episode is Olivier Chouraki, President of Consent Manager. He agreed to talk about cookies, GDPR obligations and other concepts linked to a good consent policy. 

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Let’s chat about chatbots. Are they all the same? Are they truly intelligent? Are they efficient? Do they improve your customer’s experience? All good questions. To discuss the topic, my guest is Jérôme Corbiau, CEO and Co-founder of Neareo. Together we chat about the use of bots, a few tips about implementation, customer experience and more. 

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In this episode my guest is Michelle Geber, Managing Director of Chateau Tanunda an Australian vineyard in the Barossa region. Together we discuss a little bit of the history of the vineyard, but also how today winemakers need to think of sustainability. Also she explains how different sales channels and creating wine clubs allow them to create more intense and personal relationships with their consumers. 

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I love to chat with startups and especially if they have an interesting new approach in their field. Today my guest is Bernard Perelsztejn from YUM’MIX. His company conceived and sells instant mix vegan burgers. It’s is an interesting concept and as I like his approach I wanted to chat with Bernard about the challenges and opportunities a startup faces when launching on the international market of meat substitutes. 

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