The Retail Influencer

What if your next meal was prepared in your own home… by a chef booked through Carrefour? That is exactly the concept currently being developed by Carrefour Belgium. Revealed exclusively by Arnaud Lesne on The Retail Influencer, the new service could launch before the end of the year and represents another step in Carrefour's service-driven strategy.

The idea is straightforward: go far beyond simply selling food products. After expanding quick commerce, click & collect and home delivery, Carrefour now wants to accompany customers all the way to the moment their groceries become a meal.

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For years, retailers focused their efforts on their stores. Today, some are going a step further: bringing the store directly to consumers. Festivals, sporting events, tourist destinations... Carrefour Belgium is multiplying its temporary retail formats to stay true to its promise of being the "favorite neighborhood store," even when that neighborhood happens to be a festival campsite or the paddock of a Formula 1 Grand Prix.

In this episode of The Retail Influencer, Arnaud Lesne discusses a strategy that goes far beyond a simple marketing stunt.

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In this episode of The Retail Influencer, I share with you my chat with Elise Bastien, Communications Manager at Chicory Leroux. Together, we discussed the replacement of the Pacha brand in Belgium, the company's strategy to revitalize the chicory category, and how evolving consumer trends are creating new opportunities for this historic product. A conversation about innovation, rebranding, and the future of chicory.

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In this new episode of the Retail Influencer, Vincent Panneels and Elisa Servais look back at the highlights of June. On the agenda:

• Key takeaways from the New European Bauhaus Festival

• A store tour in Brussels

• Parallels with Colruyt's latest results

• Trends emerging from the DIY Summit

• The transformation of Carrefour's non-food business

• An inspiring initiative discovered in London

• And a preview of the major trade shows coming up this autumn—worth adding to your calendar (or not!)—including SIAL, Maison&Objet, and NRF Europe.

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Today, I'm taking you behind the scenes of a particularly interesting transformation at Carrefour Belgium.

I recently visited the Drogenbos hypermarket, which is currently serving as a pilot store for a complete redesign of the retailer’s non-food offering.

During my visit, Jochen Meuwis guided me through the different concepts being tested, the thinking behind the changes, and the first results already being observed.

And what I saw is definitely worth a closer look.

Full analysis in this episode, pictures on www.20centretail.com

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In this episode of The Retail Influencer by 20/CENT Retail, I tell you about my chat with Philippe Mattart, Managing Director of APAQ-W. Philippe came on the french stream of the podcast to look back at the EuroFoodArt campaign, a European initiative designed to promote food products carrying official European quality labels such as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication).

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In this episode of The Retail Influencer , Vincent Panneels welcomes Elisa Servais and Pascal Jacobs, Head of Line DIY&Home & Kitchen at Katoen Natie, to explore how the DIY industry is evolving beyond traditional supply chain models.

Together, they discuss why retailers, brands and logistics partners must move away from siloed thinking and embrace a value-creation ecosystem centered around the customer. From omnichannel expectations and last-mile delivery to service innovation, data sharing and customer experience, the conversation highlights how logistics is becoming a strategic driver of differentiation rather than simply a box-moving operation.

Drawing on insights from Thierry Coeman’s Hammer Time 2 white paper, the guests examine emerging DIY customer behaviors, the growing importance of services alongside products, and how collaboration across the entire value chain can create stronger customer loyalty and long-term growth.

A must-listen episode for retailers, brands, manufacturers and supply chain professionals looking to better understand the future of DIY retail.

Key topics discussed:

• The shift from price competition to value creation

• Why omnichannel customers require a new supply chain mindset

• The strategic role of last-mile delivery and unboxing experiences

• Service models in the DIY sector: DIY, Do It Together and Do It For Me

• Data sharing as a catalyst for collaboration and innovation

• Insights from the Hammer Time 2 white paper

• The future role of logistics in customer experience and loyalty development

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First piece of news: Vincent is no longer the only one driving 20/CENT Retail! Elisa Servais is now joining the adventure and will actively contribute to content creation and business development. She brings her expertise, enthusiasm, and a perspective that perfectly complements that of Vincent Panneels.

Another new development: every month, we'll bring you a recap of the key retail stories and trends that caught our attention. And this is the very first edition for The Retail Influencer podcast!

In this inaugural "Monthly Recap", we take a closer look at several topics that have shaped recent retail news:

• What's happening in Belgian food retail, where one player continues to stay under the radar while steadily moving forward and launching new initiatives.

• The latest milestone for Newpharma with the introduction of online consultations.

• The situation in Brussels, where French retailers continue to expand while the number of store closures keeps growing.

• Upcoming industry events, including the DIY Summit in Amsterdam, where Thierry Coeman's new white paper will be unveiled for the very first time.

We hope you'll enjoy this new format. Feel free to share your comments, suggestions, or topics you'd like us to cover in future editions.

And if you have a story, an innovation, or a piece of news you'd like to share with us, don't hesitate to get in touch!

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Retail is often perceived as a “cash machine.” Consumers regularly assume that supermarkets make huge profits on every shopping cart, especially during periods of inflation and rising food prices. But according to François Bernard, Offer Development Director at Carrefour Belgium, the reality is far more complex.

In this recent episode of The Retail Influencer by 20/CENT Retail, François Bernard shared a transparent breakdown of what actually happens behind a €100 shopping basket, and the numbers may surprise many people.

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In this episode of The Retail Influencer by 20/CENT Retail, I take you behind the scenes of a fascinating conversation I recently had — in French — with Morgane Lambaux from Carrefour Belgium.

Together, we explored one of Carrefour’s most interesting — yet still relatively unknown — initiatives: the Carrefour Quality Lines (Filières Qualité Carrefour – FQC). From local sourcing and transparency to fair partnerships with farmers and long-term retail differentiation, this project offers a unique perspective on how Carrefour is trying to rethink part of its assortment strategy.

During the episode, Morgane explains how Carrefour collaborates with producers and cooperatives to develop products that go beyond traditional standards, while progressively making local quality products more accessible to consumers.

From Belgian apples and carrots to meat, dairy and Belgian Gouda cheese, this conversation offers a behind-the-scenes look at a retail initiative that combines sustainability, traceability, taste and local agriculture.

One of the most interesting parts of the discussion also revolves around a surprising paradox: despite representing more than 300 products and existing for more than 25 years in Belgium, the Carrefour Quality Lines are still not widely known by consumers.

This podcast episode was originally recorded in French.
If you would like to discover the full conversation and hear Morgane Lambaux explain the project in greater detail, I warmly invite you to listen to the French version of the episode.

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