What happens when brands can no longer rely on social media to reach younger consumers?
In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.
We explore:
✅ The potential impact of proposed social media restrictions for under-16s
✅ Why brands may need to return to real-world community building
✅ The rise of experiential retail and in-store activations
✅ What Coach's Selfridges pop-up teaches us about modern retail
✅ Deliveroo's latest retail partnership and the growth of instant delivery
✅ How physical stores are becoming fulfilment centres for modern commerce
✅ Why customer experience is becoming the biggest competitive advantage
Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.
https://uk.coach.com/
Featured Guest
Simone Oloman
Co-Founder & CEO, NIFT
Topics Covered
Gen Z marketing
Youth consumer behaviour
Social media regulation
Retail innovation
Experiential retail
Coach at Selfridges
Rapid delivery
Retail media
Store transformation
Customer engagement
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Chapter Timestamps
00:00 Introduction & Meet Simone Oloman
01:19 What NIFT Does: Instant Delivery Infrastructure
01:58 How Social Media Restrictions Could Change Youth Marketing
03:17 Why Physical Experiences May Matter More Than Algorithms
05:20 Deliveroo's Football Campaign & Instant Retail Delivery
06:55 Why Stores Are Becoming Fulfilment Centres
08:55 Coach's Selfridges Pop-Up Experience
10:06 Retail Roadshow: London, Coach & Selfridges
12:09 H&M and the Premiumisation of Retail
12:30 Can Physical Retail Compete with AI and E-Commerce?
13:06 Coach's Multi-Generation Retail Strategy
14:16 Retail Innovation Across Europe