In this episode of The Retail Tales, Saurabh is joined by Carolyn Pollock, the dynamic Chief Marketing Officer at Tailored Brands, Inc. Their discussion is focused on exploring value and effectiveness of AI in retail marketing. Carolyn highlights how Tailored Brands is leading an AI-driven transformation journey, starting with building a solid foundation first with traditional AI, while experimenting with Generative AI (GenAI).
Carolyn and Saurabh talk about the following topics:
Carolyn's overall journey and her current role as the CMO for Tailored Brands Inc.
Common and unique aspects of Digital Transformation across retail subsectors
Tailored Brands philosophy for AI
What excites Carolyn most about GenAI and evolution of her role as CMO
How marketing efficiency and effectiveness get improved with AI
Carolyn's advice for fellow marketing executives on their AI journeysConnect with Carolyn Pollock on LinkedIn at: https://www.linkedin.com/in/carolynpollock/
Follow Tailored Brands on LinkedIn at: https://www.linkedin.com/company/tailored-brands-inc-/
Connect with Saurabh Vijayvergia on LinkedIn at: https://www.linkedin.com/in/svijayvergia/
Follow The Retail Tales on LinkedIn at: https://www.linkedin.com/company/retailaitales/
It is NOT a sponsored episode, but an attempt to learn about (and share) the value of AI in retail marketing and its role in overall digital transformation for retail organizations.
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