The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

By FexingoBusiness
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The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers episodes

  • How Glossier Built a Loyalty Program That Works

    Lucas and Luna break down Glossier's loyalty program, which drives 70% of its revenue from repeat customers. They discuss the 'Glossier Rewards' tiered system, how it integrates with email and SMS, and why a points-for-reviews model creates compound growth. The episode uses concrete numbers: 30% higher average order value for members, 2.5x retention rate after one year. They also compare the approach to Sephora's Beauty Insider and address criticisms about devaluation of points. A practical look at retention marketing through a real-world case study.

    #RetentionMarketing #LoyaltyPrograms #Glossier #EmailMarketing #SMSMarketing #CustomerLoyalty #RepeatCustomers #DirectToConsumer #BeautyIndustry #PointsProgram #CustomerRetention #AverageOrderValue #TieredLoyalty #ReviewIncentives #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing

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    12 min
  • How Many Shoes Can Zappos Sell to One Customer

    In this debut episode of The Retention Marketing Podcast, Lucas and Luna dig into the numbers behind repeat-purchase behavior. Why does a typical Zappos buyer place 2.8 orders per year while a loyalist places 14? What does that delta mean for email frequency, SMS fatigue, and loyalty program design? The hosts walk through the actual math of customer lifetime value, segmenting by order count, and the surprising data point that most brands ignore: the gap between the median and the top decile. Luna challenges Lucas on whether loyalty programs actually drive loyalty or just reward existing behavior. They debate the 80/20 rule, the role of surprise and delight, and why the first reorder within 30 days matters more than any other metric. No fluff, no generic advice — just specific numbers and a framework you can apply to your own retention strategy starting today.

    #RetentionMarketing #CustomerLifetimeValue #Zappos #RepeatPurchase #LoyaltyPrograms #EmailMarketing #SMSMarketing #CLV #CustomerSegmentation #Ecommerce #MarketingStrategy #SurpriseAndDelight #80-20Rule #ReorderRate #CustomerRetention #FexingoBusiness #BusinessPodcast #Marketing

    Keep every episode free: buymeacoffee.com/fexingo

    8 min

About The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

From the publisher's feed

Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna pushes back on assumptions about customer fatigue, discount dependency, and the tension between personalization and privacy. Together they examine why some loyalty programs feel like a chore while others become a habit, and how the best retention teams use behavioral data without crossing the creepy line. This is not a show about hacks or viral growth; it is a show about the slow, deliberate work of earning a second purchase, a third, and a tenth. If you run an ecommerce brand, a subscription service, or a retail operation with a CRM dashboard, you will recognize every problem they debate. What does it actually take to make a customer come back — not because of a sale, but because the experience is better than the alternative?