Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including Starbucks Rewards, Tim Hortons, and Zulily.

In this episode, Allison explains why post-click growth breaks when cross-functional alignment breaks, why loyalty programs don’t automatically create loyalty, and how to use AI to speed up decisions without losing the human brand voice.

You will hear:

- The 3 repeatable post-click failure modes across most industries

- What "earned loyalty" looks like before you ever launch a loyalty program

- How to use AI for decisioning without turning retention into "machine messaging"

Learn practical ways to reduce leakage after the click and build retention you can sustain.

=== Connect with Allison:
- LinkedIn: https://www.linkedin.com/in/allisonmatheson/

- Website: https://www.tripadvisor.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

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