Are you employing the 80/20 rule to your sales and marketing? If not, start with the five power disqualifiers to weed out the folks that aren't interested, don't have the budget, or will be a bad fit. Then concentrate the 20 percent remaining and win more leads and close more deals.

The Economic Impact Calculator for Manufacturers offers complete insights into the revenue benefits and cost savings manufacturers can expect using Act-On's marketing automation platform. Use the data to build a business case for your bosses.

If I could tell you how to get 75 percent more marketing qualified leads, would you do it?

That’s what you can expect from a lead nurture program, yet most marketers have not implemented a lead nurture process. In this podcast episode, Phil Bosley from Tactical Marketing outlines how to get started.

In this episode, we chat with Amber Case about whether technology and the Internet of Things (IoT) are making our lives easier or more complicated.

Randy Frisch and the Uberflip team know a thing about getting your attention. For years they have been handing out pink socks at trade shows. Now, Randy is saying its time to F#*k Content Marketing. His point is that we have to do a better job marketing our content. Learn how.

In this episode, we chat with Jay Baer from Convince and Convert about a range of topics, including how to become the next Jay Baer. Jay is a best-selling author and the most retweeted person among digital marketers. Listen to the podcast to learn how it started in a Flagstaff Arizona basement.

Content strategy is a functional strategy that helps a business or organization figure out how to prioritize content resources and people in order to get things done that are going to ladder up to the overall business strategy.

Marketers are scrambling to show ROI for all their activities. But are we building the right marketing dashboards? Does your CFO or CEO care about social followers or closed-won deals? That was a rhetorical question. Matt Heinz outlines the new marketing dashboard.

If your customers are engaging with sales until 70 percent into their journey, why does sales still get the fat commission checks? In this episode, Jill Rowley talks about being an advocate marketer and leading with value for your target audience.

In this episode, we chat with Marc Wilensky, VP, Communications & Brand Marketing at Tower Federal Credit Union.

Marc shares his experiences adopting an adaptive marketing platform, and launching several automated nurture campaigns. He also tells us why the upcoming MAC conference in San Diego next week is expected to be a great event and what attendees should look forward to.