The Revenue-Driven CMO

The Revenue-Driven CMO

By Chris MechanicBusinessEntrepreneurshipMarketing
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The Revenue-Driven CMO episodes

  • MTM Ep#3: Applying Machine Learning to Your Paid Advertising Strategy with Tyler Carson

    I am your host Arsham Mirshah. I have with me today the beautiful NASA bound Tyler Carson. Tyler is a senior strategist here at WebMechanix. He's a subject matter expert as well on paid media. Pretty much anything that you can buy media online. If you can place an ad. If you can buy an email newsletter. This guy knows how to do it. He knows the best practices. He does it all day every day. I think in particular I would say your strongest suits are probably Google Ads, Facebook, Bing Ads. And we want to talk about machine learning. Big buzzword out there. I think it's akin to big data.

    21 min
  • MTM Ep#2 – A pirate and care bear discuss creative marketing – More Than Marketing Podcast
    In the second episode of our podcast, we have our Creative Director, Bart Heird, on as a guest. As you can see from the video version, Arsham and Bart are in costume since this episode was filmed on Halloween! Bart reveals the truth about what a creative department’s role is in an organization, how creative uses measured data, and what creative’s KPI’s are. You also get to hear some pirate jokes and learn about the history of Bart’s costume.




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    Transcript:

    Like great creative is a tide that can rise all ships, not to use the pirate analogy too much.
    But why not?
    But why?
    Because we’re here. We’re here so we’re going to to do it anyway.
    No but. Hello and welcome back to another episode of More Than Marketing. I am Arsham Mirshah, your host. This is Bart Heird, Creative Director at WebMechanix.
    Arr.
    And he’s doing that because we are in our Halloween costumes today. Oh, let me take this hat off, it’s very, very warm. For the podcast listeners-
    And I’ll just say today’s the best day for me to say, “Arrrrrsham Mirshah.”
    I love, it is good, right?
    Right.
    I mean that, arr, Arsham Mirshah.
    Mirshah.
    Even got a pirate’s name.
    Arr, I totally do, I love it. So good.
    Good deal. So for the listeners, we’re dressed up. Bart is a pirate.
    Shocker.
    Well, but let me say this though, Creative Director, right? You’re not just, you didn’t go to, like, Party City and get,
    No.
    Right?
    No, this is a costume that I have put together over a few years.
    Right.
    And that’s why I have to wear it every year.
    And it evolves.
    Yeah, sort of.
    I’d imagine over the years. Right?
    Well, no, my wife said we’re done evolving.
    Well, I mean.
    She’s like, “You’re done.”
    Well, for the listeners, like look, you’re wearing this. Like people on YouTube can see this. This is awesome. You got these, like, bone necklace going on. Which is awesome. But, yeah, it’s so authentic. It’s like Johnny Depp gave you his Pirates of the,
    No, mine’s nicer than his.
    Oh, that’s even better.
    It’s cleaner.
    That’s wow. That’s even-
    I’m not a filthy pirate.
    Damn, look at that. Even better.
    I actually take showers when I’m ashore.
    Thank you. Good, good to know.
    I try.
    It’s in the handbook.
    I try.
    Important hygiene. It’s important to us.
    Totally.
    Yeah, look, Creative Director fitting that you put together your own pirate costume, right? Fitting in that creative and all that, but that’s what I want to talk about today is creative. Because I have a concept of creative, so does the world, so do you.
    Yeah.
    And, you know, going along with all that. I’m the guy in a Carebear onesie, 20 bucks from Target. You know, ’cause I’m you know, I’m more that analytical. If you were to ask, I’m more of the data, the analytical, the science-
    But, again, another good Carrrrebear, its another good one.
    Just keep going, man.
    It works out.
    Hey, one question for you, what is the, what’s a pirate’s favorite letter?
    Ah, it’s the sea.
    Second favorite letter?
    Aye.
    Aye. All right, he-
    Third favorite letter?
    Arr.
    No, the letter of mark that you get from the queen. That allows you to do this.
    I can’t, I can’t even, like, he asked me and I was like, “It’s got to be R right? “Arr.” He was like, “Nah”. And I’m like, “The sea, okay, fine.”
    It’s an old pirate joke, so.
    I like it.
    0 min
  • MTM Ep#1: How to tidy up analytics, traffic, and conversion for the new year — More Than Marketing Podcast
    In the first episode of our podcast, we have our co-founder, Chris Mechanic, on as a guest. He explains how to set up your web analytics, traffic acquisition, and conversion optimization in an organized way for the new year, and why it’s important to do so.
    Many businesses have a minimum, inaccurate set-up, and their “house” isn’t clean. By organizing your “house” for the new year, you’ll benefit in various ways.




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    Transcript:

    So the whole idea of this is just to go in, to familiarize yourself with everything that’s happening, to identify gaps so that you can just have this really nice, crystal clear vision that you can pursue in 2019 as you’re starting nice and clean.
    Welcome back to another episode of More Than Marketing. I’m Arsham Mirshah, host. This is Chris Mechanic. We’re the co-founders of WebMechanix, and today, Chris, actually, this is a impromptu episode. No script. Chris said, “Hey, New Year’s coming up. “We have this onboarding process for new clients, “here at WebMechanix.” That onboarding process will be really valuable for any company who does digital marketing, digital marketing is in their mix of marketing, right?
    Yeah.
    So you said, “Hey, that’d probably be valuable “to the world, so let’s talk about it.”
    Yep.
    Here we are.
    Absolutely.
    So.
    Yeah.
    [Chris] So-
    Who is this for, though? I want to make sure we get that right, ’cause who is this for in your mind?
    I think that this is for any hands-on digital marketers. If you’re a marketer that’s just hands-on in platform for most of the day, marketing managers, and really, marketing executives. The whole idea, so when we get a new client, we do a series of activities, essentially, to get the house in order, and our onboarding process is something that has just evolved over the years into what it is, but I’ve been getting a lot of compliments on it recently. I’ll describe for people what we’re doing. They’re like, wow, you do all that in the first month? And I’m like, yeah, and so.
    And so, when we were talking, so just to frame this up, so we were talking about, hey, the new year’s coming up, New Year’s coming up, we do all these activities for the business at large. Get our contracts in order, look at our, whatever, tax scenario, so we like to say, we like to start clean in 2019. Not only what-
    That’s good.
    [Arsham] And it only works, obviously, with the teen years so one year for another 20s. 2020 is not gonna work, so we want to start clean in 2019 and you said, “Yeah, our onboarding process “would be really helpful.”
    Yeah, yeah, absolutely, and so the way that I think of it, to make a metaphor, is so I’ve got a baby on the way. I know you do, too.
    Indeed.
    So I’ve been spending a lot of time putting stuff together at the house, and when I’m-
    Clean.
    When I start to put something together, if the room’s a mess, I’ll first take the time to clean up the room and to create some space. I’ll go and basically get a toolbox, and I’ll get everything ready, so that it’s easily accessible and it makes the job a lot easier.
    Oh, down the road, down the line, so you’re setting yourself up for success. Otherwise, you’ll be tripping over yourself, trying to put together crap or whatever.
    Getting the house in order.
    Getting the house in order, okay, I like that.
    So as we move into 2019, everybody’s thinking about their strategies and their plans and their personnel and their budgeting and all these things, which is great, you should be doing those things.
    And resolutions and goals and-
    30 min
  • MTM Ep#0 – Welcome to the More Than Marketing Podcast
    We have an exciting announcement: We’re launching a podcast for our company, WebMechanix!
    The podcast will be available on all major podcast platforms, including Apple Podcasts and Spotify.
    In the first episode, we explain what this podcast is about and why you should listen and subscribe.




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    Transcript:

    This podcast is More Than Marketing. Mostly marketing, probably. We’ll cover things such as sales, culture, training, business building at large.
    Welcome, welcome! Welcome to the More Than Marketing podcast, video cast. There’s a video camera. I’m Arsham Mirshah. I’m the CEO co-founder of WebMechanix. I have with me the lovely Clare French, Director of Marketing. And we’re here, this is episode zero. I wanna tell you about this podcast, why you should listen, who we are and all that. To hopefully earn your subscription so to speak.
    Yep, for sure. So it’s kinda funny because today I’m gonna be interviewing you and moving forward, you’re gonna be the host. So I get to play a kinda fun role today, huh?
    A switch-a-roo. A little switch-a-roo for ya. Yeah and no, that’s exactly right. That’s our format. I’m gonna be hosting so to speak. Gonna be having guests come on and they’re gonna bring their subject matter expertise and I’m gonna pull it out of them. That’s my goal, pull it out of them. You do a really good job pulling stuff out of me, actually. We’ve done this before.
    Yeah, we sure have. It’s fine. I enjoy, I always enjoy interviewing people. Like it hearkens back to my webinar days where I used to moderate everything.
    Maybe you should take my role. I’ll just go somewhere else.
    You do this.
    You’re far more qualified than I, which reminds me, like tell me a little bit more about yourself. Yeah you’re CEO and co-founder of WebMechanix, but what’s the rest of that story?
    Yeah, look, I mean that’s the current title and such but I have been doing entrepreneurial things since age 16. Right? So I would call myself a business builder. Most recently, for the last 10 years, been building this business, WebMechanix, a digital agency with my partner, Chris Mechanic. We’ll talk about him a little bit later. But I’m just a creative problem solver. I’m just a business builder. You know, if you want to talk about my formal training, I went to University of Maryland Baltimore County. I got a Bachelor’s of Science in Bioinformatics and Computational Biology. And a degree in CompSci. And everyone looks at me like what?
    Nerd!
    Yeah exactly. Exactly, just what you’re doing!
    You know, it’s funny though, I’m giving you that look because I actually didn’t know that about you.
    You didn’t know that?
    No I didn’t! Which how crazy is that? Like I’ve known you for eight, nine years?
    I’m a total geek.
    I mean I knew that part, don’t get me wrong.
    But people will also say you know, I’m kind of a people person. If you look at my personality it says
    Who you?
    Right? Like, I love people. I thrive on people. I can’t, like if I’m alone, it’s like… I’ll go out. I’m a guy who will sit at a bar by myself. My wife works evenings, I’ll go sit at a bar by myself just to be around people.
    I get it.
    Yeah, you know me. You are like that too I feel like. – The truth is yes. Yeah, for sure ,I like being around people. So tell me a little bit more about the podcast. Right?
    14 min
  • MTM Ep#0 - Welcome and What's It All About - More Than Marketing Podcast

    I am your host Arsham Mirshah. I have with me today the beautiful NASA bound Tyler Carson. Tyler is a senior strategist here at WebMechanix. He's a subject matter expert as well on paid media. Pretty much anything that you can buy media online. If you can place an ad. If you can buy an email newsletter. This guy knows how to do it. He knows the best practices. He does it all day every day. I think in particular I would say your strongest suits are probably Google Ads, Facebook, Bing Ads. And we want to talk about machine learning. Big buzzword out there. I think it's akin to big data.

    14 min
  • How To Use Facebook Spy Tools To Peek at Competitor Ads Without Breaking the Bank
    – Exclusive “Peek Behind the Curtain” Series –
    Facebook Ads are the new giant of online advertising.
    Everyone is there. Everyone is advertising there. Everyone’s demographic information can be targeted there.
    And it can work phenomenally well.
    But how do you stay ahead of the pack when you’re competing in a crowded field on Facebook, you ask? By spying on other Facebook ads.
    This is part three of our exclusive “Peek Behind the Curtain Series”, which explains how you can use Facebook competitor analysis tools to get ideas on what is working for others online.
    In this article, we will teach you even more about the fine art of espionage so you can become the best Facebook Ad spy in the world.
    A Peek Behind The Curtain of Facebook Competitor Analysis
    It hasn’t always been easy to spy on competitors’ Facebook Ads (or any ads, really). It has been historically tough yet incredibly valuable.
    There were a couple of great options in the past but Facebook squashed them quickly or they died out for other reasons.
    Adicted.io was one of them. It used to be a comprehensive library with a search feature that showed competitor’s ads. But it is now defunct. 🙁
    This game changes very quickly.
    Since then, it’s been like a desert in the world of Facebook ads competitive analysis. But lately, there are new, exciting Facebook spy tools entering the field.
    Here are the best ones…
    AdEspresso
    One paid tool has stealthily entered the scene, AdEspresso. Mainly known for its ability to automate and build out large Facebook Ads campaigns (an already awesome product), it has rolled out a competitor analysis feature.
    The downside: I wish it were more robust.
    It won’t show all the competitors you want or all their ads, but it’s better than nothing and still provides some solid insight.
    To get to this competitor analysis tool, log into your AdEspresso account, click the “University” drop-down, and then click the “Ads Gallery” option. From here, you can search by keyword, language, industry, and a few other options.

    Just make sure your Ad Blocker browser extension is turned off or you won’t see anything in the results.
    AdEspresso pricing currently ranges widely from $49 a month to $499 a month.
    Hopefully, Facebook won’t shut this down anytime soon. The gallery is continuously being built out and may one day, it will be as good as Adicted.io once was.
    The one thing I wish it had is what SpyFu does with AdWords competitor analysis. If AdEspresso could tell us how long an ad has run for and which ads it beat out historically, that would be heaven.
    Without this data, we don’t know which ad is consistently a winner and which ad is a complete loser. If you know that an ad has been running for months or years despite split-testing, it’s likely a winner.
    Nonetheless, AdEspresso is loads better than taking a shot in the dark. If nothing else, I bet you will get ideas on images and ad copy that you wouldn’t have thought to test on your own.
    We suggest searching for and focusing on companies that are using direct-response marketing strategies and that you know are doing really well on Facebook. You are much likelier to steal ideas that actually work!
    BuzzSumo
    In part one of this series, we mentioned how BuzzSumo was a great way of getting ideas for content that will likely get more social media shares and possibly do well for SEO.
    Well,
    0 min

About The Revenue-Driven CMO

From the publisher's feed

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.