The Revenue Hustle

On the latest episode David Ryan, CEO of Gray Matters Group, explains what professional service firms must do to grow their revenue. David works with many top professional service firms to help them unlock breakthrough growth and  shares the approach he uses. 

His Revenue Rules:

1. Activate your consultants to sell

Connect with David on LinkedIn: https://www.linkedin.com/in/davidryangmg/

Ways to Listen:

• iTunes: https://podcasts.apple.com/us/podcast/unlocking-growth-at-professional-service-firms-the/id1538449270?i=1000543421562

On the latest episode of the Revenue Hustle, we're joined by Mark Tack, a 6 time CMO. Mark shares 2 common mistakes CMOs make that get them fired! Mark speaks from experience as he learned these lessons the hard way! Mark grew of these experiences and created his Growth Engine framework that he discusses in depth. 

Mark's Revenue Rules:

• It's all about the pipeline

Connect with Mark on Linkedin: https://www.linkedin.com/in/marktack/

Resources mentioned in the episode:

• Mark's Growth Engine (PDF): A blueprint for scaling your business

Way to listen:

• iTunes: https://podcasts.apple.com/us/podcast/mistakes-cmos-make-that-get-them-fired-the-revenue/id1538449270?i=1000540752596

On the latest episode of The Revenue Hustle, we're joined by Gaurav Harode who is the CEO of Enablix. Enablix is a a sales enablement platform that helps marketers enable sales to accelerate pipeline and win more deals.

Guarav's Revenue Rules

1. An enabled Sales Rep is more important than any marketing channel.

Connect with Guarav: https://www.linkedin.com/in/gharode/

Ways to Listen:

• Spotify:

On the latest segment of the Revenue Hustle, we're joined by Cody Ward, Senior Director Demand Generation at Conexiom.

Cody's Revenue Rules:

1. Marketing must report in the same format as the CFO. Think of yourself as a marketer AND as a business strategist. 

Connect with Cody:

• LinkedIn: https://www.linkedin.com/in/codyward/

Ways to Tune In:

• Spotify:

On the latest segment of the Revenue Hustle, we're joined by Jen Spencer. Jen is currently the Chief Revenue Officer of SmartBug Media.

1. Bubble wrap the customer in the Sales to Customer Success handoff

Our Guest: Jen Spencer

Jen on LinkedIn: https://www.linkedin.com/in/jenspencer/

Ways to Tune In:

• Spotify:https://open.spotify.com/episode/5zQG4Rv4hdCCsIxLClaW5S?si=e408a59854d748cf

On the latest segment of the Revenue Hustle, we're joined by Jessica Dodson. Jessica is currently the Senior Director Marketing of Rundeck at PagerDuty.

1. The account is the common thread between marketing and sales.

Our Guest: Jessica Dodson

Jessica on LinkedIn: https://www.linkedin.com/in/jessicagunsday/

Ways to Tune In:

• Spotify: https://open.spotify.com/episode/6FwbIUNi1bpi0aSJvoze6c?si=z79VmIMQQBGyf43B52EVFQ

We're joined by Heather Tenuto, Chief Revenue Officer (CRO) at Zift Solutions. Heather explains that successful channel sales programs requires highly defined partner roles & relationships.

Heather also shares her framework for the role of sales managers on sales calls, importance of defining customer journeys, how to share pricing, and much more!

Our Guest: Heather Tenuto

Heather on LinkedIn: https://www.linkedin.com/in/heathertenuto/

Ways to Tune In:

• Spotify: https://open.spotify.com/episode/3Wj5Zdzn8BnwY59TDjadqD?si=lWbZHwBhTFq1PTKxJrICOA

Russ Gould explains that Account Based Marketing (ABM) isn’t just for marketing. Russ breaks down how to create and execute ABM across marketing & sales. 

Russ has over 15 years experience as a B2B marketer including roles as Vice President and Senior Director of Product Marketing, Demand Generation, Strategic Planning, and more.

Our Guest: Russ Gould

Russ on LinkedIn: https://www.linkedin.com/in/rjgould/

Ways to Tune In:

• Spotify: https://open.spotify.com/episode/7LYA7qmYnxwugPaGF1no1P?si=vyhhpRYNShW8J6dYmaBSWA

We're joined by Margaret Irons., VP of Marketing & Communications at 3Pillar Global. Margaret was named PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.

Tune in as we get into the detail of her experience and how long-time frenemies Marketing & Sales must co-create campaigns in order to ensure successful outcomes! Margaret also discusses why Marketing should be on sales calls and how her team stays creative while working 100% remote.

Our Guest: Margaret Irons

Margaret on LinkedIn: https://www.linkedin.com/in/margaretirons/

Resources Mentioned in Episode

• 3Pillar's Product Mindset Diagnostic

Ways to Tune In:

• Spotify: https://open.spotify.com/episode/3jc2gDx5U17Pn8O8Kh7xQH?si=WvgbXjnSQ8SsKJkqVwmu4w

We are joined by Jeff Pedowitz, CEO of the Pedowitz Group.

Jeff has helped over 1,400 companies engage their customers, go digital and grow revenue. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel.

Marketing and sales execs are so focused on getting new deals that they overlook their current customer relationships. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel and emphasize your customer experience.

Our Guest: Jeff Pedowitz

Jeff’s LinkedIn: https://www.linkedin.com/in/jeffpedowitz/

Resources Mentioned in Episode

• Pedowitz Revenue Acquisition Assessment

Ways to Tune In:

• Apple iTunes: https://podcasts.apple.com/us/podcast/f-funnel-emphasize-customer-experience-jeff-pedowitz/id1538449270?i=1000499434939