The Revenue Stream

In a world powered by online search, your company's name is everything. If you are doing business online, especially on Amazon, protecting your brand should be a top priority. Reputation management is one thing, but don't dismiss trademarking your company and products. On this episode, Washington DC trademark attorney Josh Gerben shares a few horror stories of fraudulent sellers, explains how the law can protect your business, and even dives into how his firm differentiates itself through content marketing.

Influencer marketing is all about communicating your brand's message directly to a loyal following through your consumers' voice. And when you think about 92% of people trusting peer recommendations over advertising, this exploding marketing channel makes sense for a lot of businesses, both B2C and B2B. Web Talent's own Manager of SEO & Online PR Ellen Borza shares with us how influencer marketing is changing the way brands are engaging with their customers, successful strategies, and what's next for some of today's top digital influencers.

Warm leads are visiting your website every day, but even the best sites are only converting 1% of these visitors into prospects. What could you achieve if you had insight into all the companies that were engaging on your website every single day? On today's episode, we sit down with Thom Stallings Co-Founder of Visit Intel. He walks us through ways businesses are capturing this data and what steps they are taking to build stronger relationships and close more sales.

It's was only a matter of time before Amazon grew into the third largest digital advertising platform, and if you are an e-retailer looking to make it on Amazon, a solid advertising campaign can really get your sales going. On this episode, our Marketplace Advisor Jerica Reddig walks us through why advertising on Amazon is a tough nut to crack and how brands can find their competitive edge on Amazon, crushing the threat of competitor intimacy.

Great video content is no longer an option; it's vital to any marketing strategy for both B2B and B2C organizations. CEO and Creative Director of Make Films Derek Dienner provides marketers and business leaders insider tips on how to build the right branded video content for your authentic voice, explores how the industry is changing, and shares how being diagnosed with stage 3 colon cancer altered his business goals.

Known as the granddaddy of content marketing, Joe Pulizzi breaks his sabbatical to join us on today's episode. We'll talk about how he got Content Marketing Institute off the ground and what it took to ultimately launch the premiere content marketing conference Content Marketing World with top performers like Kevin Smith and Tina Fey. What's next for digital marketing? What's next for Joe Pulizzi? Listen to find out.

At the beginning of 2018, the team at Web Talent Marketing set out to make some pretty bold predictions about the future of digital marketing. Now that 2018 has come to a close, our CEO Mike Canarelli and lead PPC expert Matt Burkharth are taking a look back to see which of our predictions really came true and which have left us scratching our heads.