This week I’m thrilled that Jill Konrath is joining us.

I’ve known Jill for over a decade and she’s a veritable sales legend.

Jill was twice named as LinkedIn’s #1 B2B Sales Expert, she’s a multiple best-selling author and her Fresh Sales Strategies Newsletter is read by over 140,000 salespeople.In this episode Jill shares the story of a reverse winback. 

In a normal winback, the client fires us, and we try to win them back. 

But Jill did the exact opposite, she fired the client and the client had to win her back. 

This is a fascinating and instructive story on the value of setting boundaries and staying true to yourself, even in the face of losing a large client and serious revenue.