In this episode of Perspective, Riccardo Amati discusses with Amanda Muftie, Fashion Design Assistant of Senora The Label, the innovative strategies her fashion brand employs to engage customers in Indonesia's mobile commerce market. The conversation explores the integration of WhatsApp for personalized customer service, the use of data from Meta for insights, and the challenges of standing out in a crowded market. Amanda emphasizes the importance of balancing technology with a personal touch and shares her vision for the future of fashion, including the potential role of augmented reality.