Mel Power and Steve Major interview a panel of Simon Dennis, Jason Andrew and Leanne Berry about The Bookkeeping Community.

In this podcast we discuss the changing role of the bookkeeper and the unique relationship they have with clients. Also, building a client base and the importance of effective positioning. There is a feedback loop because of the nature of the work, they are often seen as a trusted confidant and the business is not purely transactional.

It is important to be early adopters, early adapters and trusted advisors.

Effective positioning hinges on not trying to be everything to everyone.

Put yourself in a position so that when clients have a problem, they know that you are the company who can solve it.

Invest in a plan!

Key takeaways from this session: be open-minded. The challenges bookkeepers face aren’t anything different to what any specialist that has had to adapt to change has experience. It is all about opportunity, its not about making life difficult.Have a plan, set a goal, be certain about who you are. Understand your positioning.

MYOB

Twitter: @simon_j_dennis and @MYOB

Facebook: MYOB

Website: https://www.myob.com/au

Smartbooks Online

Twitter: @SmartBooks_Aus

Facebook: Smartbooks Online

Website: http://smartbooksonline.com.au

Love Your Numbers

Twitter: @Leanne_Berry

Facebook: Love Your Numbers

Website: http://www.loveyournumbers.com.au

Mel Power and Steve Major interview Darren McMahon and Charles Klvana about the future of bookkeeping.

Traditionally the role of the bookkeeper was mainly data entry. But now, there is a big change in the type of work being done.

There needs to be a focus on making life easier both for clients and for your business.

We also cover outsourcing, an interesting topic which is being discussed much in the industry.

There is a big divide between those who are staying resistant to change and those who are adapting and embracing technology.

Understand what clients want and provide them with it.

The guests encourage bookkeepers to have confidence in their own ability.

Dardee Books

Twitter: @DardeeBooks

Facebook: Dardee Books

Website: http://www.dardee.com.au

Eye On Books

Twitter: @Eye_On_Books

Facebook: Eye on Books

Website: http://eyeonbooks.com.au

Mel Power and Steve Major interview a panel of Greg Tuckwell and Lielette Calleja to get the practitioners perspective on changes in the accounting and bookkeeping space.  In this podcast we hear from the key practitioners on technology and how it is changing the industry. Technology,...

Mel Power and Steve Major interview Clayton Oates from QABusiness about the role of the bookkeeper.

The future role of the bookkeeper.

Data entry is gone

Redundancy not irrelevance.. How to make yourself redundant- important mindset.

An important role of the future is the Trusted technology Identifier. Identifying the appropriate set of technology solutions for a target client base.

From there the next step is then to move into the implementer role

What is the customer looking for? Understand the solutions they are looking for.

Invest in learning. You are growing or going.

Future role of bookkeepers in the advisory space – some are more comfortable than others, will be some constraints around what they can provide advice about, how can they add value to the accounting profession?

Learn, do, teach process

Twitter: @QABusiness

Facebook: QABusiness

Website: http://www.qabusiness.com.au

Mel Power and Steve Major interview Matt Wilkinson of Bizink about marketing.

Matt and the Bookkeeper Revolution team chat about expanding by narrowing. Matt provides some great tips for accountants and bookkeepers to become incredible online.

Matt Wilkinson is the founder and CEO of Bizink. Bizink helps accountants and bookkeepers grow their practices through their websites and online marketing.

Matt has worked with accountants since 2010. He has over 15 years’ experience of digital marketing for his own businesses and other companies as a consultant.

Twitter: @Bizinkonline and @MattWilkinson

Facebook: Bizink Online

Website: http://bizinkonline.com/