In this Double Shot from my conversation with Cindy Skalicky, we dig into Aristotle's timeless rhetoric triangle: ethos (credibility), pathos (emotion), and logos (logic), and how blending all three makes our communication more persuasive and memorable.

Cindy explains why stories often beat data, how leaders can connect more deeply with their audience, and why the best ideas are those people can actually act on.

It's a short but powerful framework for anyone who wants their message to truly resonate.

🎧 Listen to the full episode here: https://nomoremondays.libsyn.com/171-storytelling-strategy-the-science-of-persuasion-with-cindy-skolicki