Here's an example of the use of this classic strategy, which, of course, works in all kinds of advertising, marketing, and sales situations -- not just with direct mail.

The most popular board game on Amazon.com.

Only ten more days until the insanity ends...

All human beings tend to receive what they expect to receive.

Not only is it possible, but it happened seven times.

Here’s what it means for your business.

Will this stop them from making one of the biggest mistakes in sales?

Hint: They certainly send an awful lot of direct mail -- and they do it right.

In the midst of launching several big projects, another day of massive action-taking.

Here’s the lesson every business owner can learn from this whole mess.