I was asked this question earlier today. My answer might surprise you.

There are SO MANY ways to do it.

"One and done" marketing pieces are a crapshoot.

Relaxed and recharged today...

In the marketing world, this is known as “repurposing your content.”

Success takes courage. Failure is easy.

I’ll never forget running onto the field at Shea Stadium to celebrate the improbable victory.

In fact, it encompasses a whole bunch of WAYS.

Here’s what is far more important if you want to make money with it.

First the NFL made itself unwatchable, and now the NBA, too?

But they do it the right way -- unlike the vast majority of business owners who think "direct mail doesn't work" or "it's too expensive." -- as in today's simple and effective example.