Great movie, true “road trip relationship” story, plus entrepreneurial success story.

Avoid confusing and complex industry jargon at all times.

So are people’s brains. Here’s what that means for your business.

Examples from three direct marketing experts hit my mailbox this week.

My beautiful wife Michele is the hostess with the mostess for her Mom’s birthday.

Great opportunity for all business owners to promote your content and attract new clients and strategic connections.

But not if you think small and treat it like a job.

Never make the costly mistake of creating anything from scratch. Denny Hatch's classic book should be required reading and reference for every business owner and entrepreneur.

Understand that people read differently online than they do offline, and act accordingly.

Small business owners can only hope for Trump to mention a few key items.