All of direct response marketing comes down to just two things.

If you don't enjoy working with these two elements, then marketing is not for you. You'll need to either hire someone to do it for you, or be resigned to only doing ineffective and expensive marketing.

Hopefully, you thoroughly enjoy being a business owner or entrepreneur.

Here's one way I had a ton of fun while building a multi-million dollar business 27 years ago.

I get flooded with business opportunities and requests for help every day via email, social media, and text message - you name it.

Over the past couple of weeks, several of the people who have requested a phone call with me have gotten a positive response from me that actually paralyzed them into inaction. There is a classic and important lesson to be learned as a result...

The President's son wore a t-shirt that supposedly almost immediately sold out when he was first seen wearing it.

Today I discuss a huge mistake the seller made, and what you'll want to do instead if one of your items ever sells out.

My constructive feedback on three pieces that landed in my mailbox this past week...

Adam West, star of the 1960's TV show "Batman," passed away on Friday. I was a big fan.

Frederick Pabst used innovation and marketing to build the world's largest brewery.

Today's entrepreneurs can use many of his effective strategies and tactics...

Today I share an experience I recently had with a new client, that is, unfortunately, extremely common.

Not sure what "category" to put this into on my blog, since it involves Sales, Marketing, and Mindset.

Today I share a few stories about my Law School diploma, and all the time and money I wasted falling victim to the Great American Higher Education Scam.

I get approached by entrepreneurs all the time asking me to help them market and sell their products and services.

Their timing is almost always wrong. (By the way, this is also the best time to buy anything.)