And what to do instead if you want the quickest and easiest way to increase your revenue and profits.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, warm, cold, list, referrals, word, mouth, new,

More proof (as if that’s needed) of the positive power of freedom and capitalism.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, capitalism, freedom,

SGE is about to launch worldwide, which will mean big changes for users and businesses.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, SGE, AI, Search, Generative, Experience, SEO, engine, optimization, content, chat, ChatGPT, Microsoft, Bing,

So are all politicians, athletes, business people, and everyone else who is any good at any competition.

What matters is how you handle it.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Trump, Obama, Biden, Fauci, Brady, Cialdini, Godin, persuasion, influence, manipulation, human, behavioral, psychology, lie, lies, lying,

Master marketer Nick James has done it again.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Nick, James, Kate, live, event, mail, online, offline, Gary, Halbert, dollar, bill, letter,

I am a very simple man.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, simple, complex, complicated, experts, gurus,

Elon Musk makes a special bonus offer good until the end of this year.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Twitter, X, Elon, Musk,

One of the world’s top direct marketers explains its importance in the world of catalogs.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, jack, schmid, denny, hatch,

You will get bored with your marketing long before your audience does.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, holiday, holidays, Christmas,

83% of prospects won’t contact you until they are ready to buy.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, email, buying, cycle, educate, education,