The Rhode Pod

On this episode, Danielle Sturm, is joined by her colleague, Maey Petrie, Program Manager at NEMIC to update us on all the programs and events available to support Southern New England's Med Tech ecosystem. Listen to learn about out upcoming programming and events. NEMIC Fellow, ResusciTech also joins us for an update on their startup and launch of their app.

Ximedica's Director of Technical Innovation and Advanced Analytics, Jennet Toyjanova joins us for an extremely enlightening and forward thinking discussion around how big data and analytics currently influences the development of medical technologies. Then shares how the utilization of these tools will influence moving towards a more connected healthcare system to better patient's lives and the steps she imagines we need to take to build the infrastructure to support it.

Dr. Megan Ranney joins us this week to announce her newest endeavor, the launch of the Brown University and Lifespan Health System partnered Center for Digital Health (CDH). As the newest addition to the medial innovation ecosystem in Rhode Island, the CDH is hub where creative minds from Brown and its affiliated hospital partners collaboratively design, test, and deploy digital solutions to society’s most pressing health challenges.

This week we have two very special guests, Paul LaViolette, Managing Partner of SV Health, and Lisa Carmel, VP of Strategy joining us to give you an inside "listen" about the current state of the Med Tech investment landscape and their thoughts on opportunities within the space. This is a can't miss episode for anyone in the industry, especially entrepreneurs planning to fundraise in this mid-COVID climate. Listen carefully for a Trends and Insights segment with Brian Wong.

Peter Lucas, President and Founder of RI based Practice Marketing & Communications joins us to talk about how COIVD has impacted the marketing landscape of the US healthcare system. How are providers reaching new patients how are they maintaining current patients, what messages make patients feel safe? Listen, as we cover telehealth, best marketing practices for healthcare entrepreneurs, and tips for social media marketing.

Brian Wong, Phd, joins us for our first installment of episodes with our partner, Ximedica. As a Sr. MedTech Analyst, Brian's day to day job is to research and analyze the MedTech industry then translate it to actionable insight and plans to best develop regulated products. Listen for insight into the current industry trends, opportunities, and what the future of medical technologies looks like.

Meet Dave Josephs, IP lawyer and NEMIC SMARTeam Member joining us on this episode for mini master class for MedTech entrepreneurs. Dave covers all you NEED to know when you create an invention and what not to do if you want to protect it.

This week, hear from new-to-the-ecosystem marketing consultant and one of NEMIC's newest SMARTeam members, Brian Morley. Within the year, Brian left his previous employer, J&J. Looked for a way to get involved in the local community while utilizing his MedTech marketing skills. And started a local marketing consultancy to fill a RI ecosystem need, regulated product marketing and strategy for startups. Listen as he tells his timely story and how he is supporting the local startup and healthcare communities.

In this episode, we discuss digital health, paths to market, barriers, how to leverage hospitals, nailing your value proposition, and pilotitus with our guests Brian Clancy and Brian Mullen. Both guests, bring a deep understanding of the digital health world and have a robust discussion as Brian Clancy brings expertise in the digital therapeutics world and Brian Mullen brings knowledge from experience in a hospital digital innovation center.

Having a go to market strategy is one thing, having a go to market strategy with the RIGHT PRICE is quite another. In this episode David Mok a product pricing guru gives a short master class ( that]s why its our longest episode yet) in the strategy of product pricing in the Medtech space. Listen and take notes, it's worth it.