This is Phase 2 of building and selling my first international personal brand retreat in Tulum…
…and this is where things got real.
If Phase 1 was the identity shift — Phase 2 was the logistics, money, and leadership under pressure.
Because here's what no one tells you:
👉 Selling it is one thing
👉 Delivering it profitably is another
Inside this episode, I take you into the messy middle where I had to:
Re-evaluate my pricing (and realize I undercharged)
Face the reality of costs (food, transport, excursions 😅)
Decide what I was actually available for financially
Get resourceful instead of reactive
We talk about:
Why I refused to go into the negative (and the standard I set)
How one intuitive message solved my biggest expense (and changed someone else's life)
The power of trusting your "nudge" even when it makes no logical sense
How I cut costs by asking better questions (not settling for the first answer)
Why I had to get comfortable asking clients to pay for add-ons
The truth about bartering, negotiating, and being resourceful in business
What it actually looks like to build something while figuring it out in real time
AND…
The part most people skip:
Investing $10K–$15K+ into support while building this
Hiring an OBM Delegating for the first time at this level
Expanding my nervous system to both hold and move bigger money
This episode is for you if:
You've ever sold something… and then thought "oh sh*t, now what?"
You're scaling but still figuring out the backend
You're ready for more… but your nervous system is catching up
This is the middle phase. The part where most people quit.
🎧 Phase 3 is where everything gets tested… and you're going to want to hear that one.