When my friend and colleague Chris Sanders wrote a song for a grown-ups album he was recording, he had no idea it would turn into a children’s publishing and marketing phenomenon. The song was Angel Star, written for his daughter Emmy, and in this podcast video, Christ reveals how a combination of a great product, […]

IMPORTANT: If you like what you’re hearing on this podcast, please give us a review.  Think ‘selling’ is a dirty word? You’re no orphan, many small business owners a terrified of appearing to be ‘pushy’ or ‘salesy’. But in this week’s Rich Salon Owner Podcast, I’m talking with a salon owner who discovered the ‘selling […]

IMPORTANT: if you find this podcast useful, please leave us a review. All salon owners fear a bad online review – and every business gets them from time to time. They can be extremely damaging for a business, and difficult to get removed. In today’s podcast, Greg talks to social media specialist and university lecturer Dr […]

IMPORTANT: if you find this podcast useful, please leave us a review. Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing. Show […]

Show Notes:  Feel like you’re struggling in your salon or spa business? Marnie Kallmeyer knows exactly how you feel. She was there once herself. Marriage almost gone, lost the house…it was a disaster. Then, a single decision changed everything. In this podcast, she reveals how she climbed out of the morass, and turned a failing […]

In Part 1, our social media specialist Samantha Buckley showed the right way – and the wrong way – to boost a post on Facebook. But there’s a lot more to getting it right than merely choosing a post, and hitting the ‘Boost’ button. Facebook’s advertising platform can be incredibly powerful, if you know how […]

Does Facebook’s advertising platform do your head in?? Trying to get your salon advertising set up on Facebook so it reaches the right people, at the right time, with the right offer can be a nightmare. So we asked our Social Media advertising guru Samantha Buckley to do a video showing exactly how to do […]

In the little country town of Sale, Victoria (pop. 13,000), Nicole Bertrand was just 21 and “knew nothing about business or marketing” when she opened her beauty business in the back of a hair salon. Ten years later, she’s the mother of two little kids and owns the biggest and most successful salon business in […]

For many in the hair & beauty industry – or ANY small business for that matter – marketing yourself online can seem like an insurmountable challenge. Social media, websites, advertising, videos, Google – it’s a nightmare of complexity. So much so that many just throw their hands in the air and give up. But it […]

For most business owners, pricing the products and services of the business is pretty much a Pin the Tail on the Donkey exercise – looking around at what everybody else is doing, and doing much the same. But in today’s podcast, author of “No BS Pricing Strategy”, Jason Marrs reveals why it’s the least effective […]