The Rick Sanchez Podcast

In what will go down as a historic business failure, CNN recently blundered in attempting to launch its streaming media product CNN+, but it’s not what you think it is. Media reports reported it superficially as an example of bad talent, content, and messaging. But to millions of Americans, CNN’s misstep was much more glaring—even stupid. It failed to target or even mention Latinos in its network rollout. Why is that such a stupendous mistake? Math—basic math and a changing America that CNN has apparently not caught up with. There is a lesson here for all US businesses. What is it? Listen!

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SHOW CREDITS:

Executive produced by Rick Sanchez

Written by Ruben Navarette 

Produced by Scottie Mednick, Adrian Olivares 

Original show theme, sound design, and audio supervision by Adrian Olivares 

Additional audio supervision by Brian Vasquez

Editing by Carlos Marmo

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Finally, a podcast that shatters the stereotypes and misconceptions about Latinos in America. It’s candid, sometimes audacious, and says what needs to be said in an environment where Latinos have become outliers and oftentimes vilified simply because of how they are portrayed in the media. Latinos in America are a global economic powerhouse that businesses ignore at their own peril. If you want to learn all about the “New American Mainstream,” come onboard with Rick Sanchez and he will share the lessons he has learned after 30-plus years working in the mainstream media. He will help you to grow and succeed by sharing what’s worked and hasn’t worked for him in the past. The Rick Sanchez Podcast. An Agua Media Production.

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