The RIDE Podcast

Season 3 kicks off with market research news and a great study on the accuracy and quality of max diff tools in political polling.

Halftime includes what the team is most looking forward to in 2022 across Music, Movies, Sports, and most importantly...Market Research.

On the season 2 finale - we talk about where we've been, do we want to keep doing the podcast, and what the future is of The RIDE.

Also - news, polling, and our annual end-of-year halftime with our favorite TV, Movies, and Music of the year.

Lastly - in the last 5 minutes, we really wanted to thank everyone for this year, your support, and more. Don't miss it.

Market Research doesn't dance now...it makes money moves.

This week we talk about the funding for Attest, the Momentive acquisition by Zendesk, and Cint purchasing of Lucid.

With election day days away, we also look at the Virginia gubernatorial election and why people may lie on vaccination status.

Finally....Adam Jolley has come back to The RIDE Podcast

This week after glazing over the past month and a half, we jump into market research news with a highlight on healthcare research. There is also some great polls on benchmarks in vaccine acceptance and belief in ghosts.

Halftime features a top and bottom list of halloween candy.

This week, Dietrich and Z go through all the latest market research news and a check on polling as we close in on a year before midterms.

Then, they break down the idea of labels and how they stick with us both externally and in our mental health.

This week, Dietrich is joined by Z Johnson as they talk about the normal market research and polling news before diving into the mental health toll of major life events

Back from travel - this is a heavy news and polling pod. The majority of the time is spent talking about the Insights Association report on growth in #mrx.

Halftime is a draft of the most impactful back-to-school things including a huge amount of praise for a certain neon-pastel notebook designer.

This week we have news from Savanta, CivicScience, and Global Lexicon as well as polls focusing on the bi-partisan divide and advertising effectiveness with the Olympics.

Halftime asks what other careers would some in Market Research excel at

After 2 content-packed episodes with the GRIT report and Samplecon panel, the show goes a little light on content and big on fun with the news, polls on pranks, and the return of the halftime show.

It's kind of a gap week.

Also - Make sure to sign up for Insights Marketing Day 9/29 in Chicago. Click here to register -> https://events.bizzabo.com/imd-chicago-2021

This week we start with research news and polling per usual before pivoting to the recording of Jolley's panel on respondent engagement on SampleCon 2021. The panel includes Tia Maurer of P&G, Bryan Silverman of Suzy, and Mark Rasmussen of Schlesinger Group.

It is a fascinating panel that really ties a bow on the entire Samplecon conference from data quality, supply and demand issues, and responsibilities of data from sample suppliers, solutions suppliers, and the end client.