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The Right Braincast
The Right Braincast episodes
- Lori Marcus - May 23Lori Marcus visits The Right Braincast to discuss her perspective on leadership and marketing innovation rooted in a career that took her from Pepsi to Peloton and beyond. Lori talks about her experience revolutionizing businesses as diverse as coffee (Keurig) and exercise (Peloton) with new delivery systems for established products, and her transition from commercial to cause based marketing.1 hr 2 min
- Mary Baglivo - May 9, 2018Jeff talks to Mary about her extraordinary career in advertising, starting as an account trainee at Euro Tatham, rising to CEO, and then going on to become CEO of Saatchi in New York, CMO of Northwestern University and now Vice Chancellor and CMO of her alma mater, Rutgers University.40 min
- Jean Pierre Lacroix, April 25, 2018J.P. talks to Jeff about breaking out on his own in 1989 to form Shikatani Lacroix Design. Starting with a handful of people and no clients, his insights, artistic intuition, eye for talent and business acumen built the firm into an award-winning, global enterprise with offices in his home town of Toronto, Beijing and Chicago.We talk about his passion for design and innovation, and his guiding principle for design, The Blink Factor.38 min
- Susan Lansing - April 11, 2018Jeff sits down with Susan Lansing, VP, Global Marketing of Qualcomm, to talk about her inspirations, successful career, how consumer packaged goods and B2B technology marketing are similar and different, the importance of empathy in business management, and more.59 min
- Pilot, March 9, 2018Jeff Hirsch, President & Founder of the Right Brain Studio, talks about his new podcast, The Right Braincast, where he will host thought leaders from business and popular culture, including senior executives from top companies in consumer goods, entertainment, non-profits and technology, and key influencers from the worlds of popular culture and academia.16 min
About The Right Braincast
From the publisher's feed
The Right Braincast is a deep-dive into the minds of thought leaders and trend setters from the worlds of marketing and popular culture.Your host, Jeff Hirsch, President of the Right Brain Studio and…
Adjunct Professor at USC, leads guests through their personal journeys, revealing the roles of nature, nurture and life experience in their success. Provocative discussions of marketing strategy, branding issues and the cultural influences behind them provide marketing executives, business strategists, insights professionals, advertising agencies provide life lessons and creative inspiration for their work and their careers.