Ever heard “That’s a bit out of my budget” or “I’ll think about it” after what felt like a great discovery call? In this episode of The Right Moves, I'm breaking down why price objections happen... and why they’re usually not about your pricing at all. Instead, it often comes down to positioning: how clearly people understand who you help, the problem you solve, and why you’re the obvious expert to hire.

I'm sharing lessons from my own journey, from attracting price-sensitive clients as a creative virtual assistant to building a specialised brand and website design business for coaches and service providers.

You’ll learn how positioning shapes perceived value, why outcome-led messaging matters, and how your branding can either reinforce premium pricing or quietly undermine it.

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Lead magnets aren’t what they used to be… with AI tools like ChatGPT and Gemini making generic advice instantly accessible, the classic “5 tips to…” freebie just doesn’t cut it anymore. So what are people actually signing up for in 2026?

In this episode, I’m joined by email marketing expert Rachel Caborn to unpack what makes a high-converting lead magnet today, how it should work alongside your website, and the nurture sequences every coach or service provider should have in place. 

If your list isn’t growing, your freebies aren’t converting, or your email marketing feels like shouting into the void, this one’s for you. Expect practical insights, a few strong opinions, and a refreshing take on what’s actually working right now.

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Free Download: 5 Plug-And-Play Email Templates

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A "pretty" website isn’t a strategy, and it definitely doesn’t guarantee clients. If your site looks the part but it doesn't fill your calendar with discovery calls, I’m breaking down the "lead leaks" quietly costing you sales, from vague copy to the trap of generic ChatGPT fluff.

You’ll learn how to stop writing about yourself and start naming your client’s struggles so clearly they’ll think you’ve read their minds. I’m breaking down how to shift your messaging from vague to high-authority, ensuring your website finally does the heavy lifting to attract ready-to-invest leads and support those €10k+ months.

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If your clients are getting incredible results but your website and social media don't show it, you’re leaving leads (and a whole lot of money) on the table.

In this episode, I break down how to properly collect and showcase social proof that actually builds trust, authority, and momentum for your coaching or service-provider business.

I walk you through my framework for gathering meaningful client feedback, show what makes a testimonial truly compelling, and explain how to use social proof strategically across your website and social media. I’ll also share actionable tips you can implement immediately so your testimonials start attracting the right clients and position you as the go-to expert.

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Welcome back to The Right Moves! In this Season 2 launch episode, I share how I went from a quiet start to 2025 to being fully booked by the end of the year, and how you can do the same. I break down the practical strategies and step-by-step process that helped me grow my own business, attract high-paying clients, and build a brand and website that truly reflects my value.

If you’re a coach or service provider ready to start booking more high-ticket clients consistently, this episode is packed with actionable insights to make 2026 your most profitable year yet.

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⁠Book a free brand & website strategy session

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If your website isn’t converting - or worse, you don’t even know why it’s not working - this episode is your wake-up call (and your solution). I’m breaking down the real reasons your website might be quietly repelling dream clients, plus the strategic tweaks you can make to turn things around without needing rebuilding the whole thing from scratch.

From messy messaging to confusing CTAs and the Linktree trap so many fall into - I’m covering it all. Think of this as your website clarity session, delivered with love, tough truths, in only 20-minutes. Let’s fix what’s not working and get your site selling while you sleep.

Let's connect ↓

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⁠⁠⁠⁠⁠ellebaron.com

Still hiding behind those generic Canva graphics and awkward selfies? It's time to level up. In this episode, I’m joined by brand photographer Jessica Hanlon to talk about how strategic brand photography can help you show up with confidence, authority, and start attracting high-ticket clients.

We dive into mindset blocks, planning a shoot with purpose, and how to actually use your photos to grow your brand. If you’ve been hiding - this is your permission to be seen.

Connect with Jessica:

⁠branding_with_jess

jessica_hanlon_photography

Website

Resources

LinkedIn might feel like a stuffy job board full of CV flexing and humblebrag—but if you’re a coach, consultant or service provider? It’s a goldmine waiting to be tapped. In this episode, I’m sharing exactly how I use LinkedIn to attract aligned, high-ticket clients (without losing my personality or pretending to be someone I’m not).

We’re talking how to content creation (what you should be posting), building connection with your audience and turning your profile into a quiet little conversion machine.

You’ll learn how to create magnetic content using the TOFU/MOFU/BOFU strategy, why most people are getting it wrong, and the six key things you need to fix on your profile today. This is your no-fluff 30-minute pep talk on showing up like a pro and getting booked through LinkedIn.

Let's connect ↓

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠ellebaron.com

Ever feel like you're forcing your business to work in a way that just doesn’t feel right — even though you're following all the “expert” advice? In this episode, I’m joined by Human Design expert Abbey Rae Wilson to unpack how understanding your unique energetic blueprint can totally transform the way you build and run your business. If you’ve ever wondered why certain strategies leave you drained while others light you up — this conversation will explain why, and what to do instead.

We break down the core elements of Human Design in a way that’s practical, accessible and ridiculously useful. From making aligned decisions to designing offers that actually feel good, Abbey shares how embracing your Type, Strategy, and Authority can help you stop second-guessing and start creating a business that flows.

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What if the version of you who's hustling, doubting, and overthinking… isn’t the one who’s meant to get you to that next level? In this episode, I’m joined by female empowerment mentor Ellinor Otter for a deep-dive into the identity shift required to grow a business that actually feels like yours. We’re talking about self-leadership, looking inwards, and the sneaky ways self-doubt can show up - even when it looks like you’re doing everything “right.”

This conversation goes beyond strategy. It’s about learning to trust yourself, shedding the conditioning that’s kept you small, and becoming the kind of woman who leads with grounded confidence - even before the results roll in. Whether you're stuck in overthinking, undercharging, or are just ready to build something more aligned, this episode will meet you where you are… and help you move forward.

Connect with Ellinor:

⁠LinkedIn⁠

⁠Instagram

Website