Whether you're creating (or have created) a blog, podcast, YouTube channel, or anything in between, there's no doubt that you should be creating some kind of content marketing channels in your online business. But that poses a question: when should you have a product to sell, especially if you're just starting out? To me, the answer is clear: immediately. From the very first episode, video, or blog post you create for any content marketing business, you should have a product, service, or course available for purchase, and being promoted. Take the Unsuckify podcast as an example - this is only episode 8, but I've had marketing messages talking about my courses from the very first piece of content I published. There are many reasons why I think this is important, which I'll go over in this episode. But the simplest reason is that you're just wasting an opportunity to sell via trust, as is the way most selling is done via any kind of content marketing. Although I specifically speak about applying this to a content business like YouTube, a podcast, or website/blog, this mentality should be applicable to any kind of online business where creating content is key in driving attention, traffic, and sales. In this episode, I also discuss my first podcast Bio Alchemy. It started off as a passion project, though through using good marketing techniques combined with immediate monetisation, lead to that brand new podcast earning me $20,000+ USD in the first 60 days. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.