What’s the real price of playing it safe in marketing? Spoiler: it smells like burning money. 💸

Your host Laura Barber, is joined by Adam Morgan (Eat Big Fish) live from the Cannes International Festival of Creativity as he reveals why dull content is draining brands, how AI is shaking the industry’s foundations, and why bold experimentation is the only way forward.

From a satirical fragrance called Ennui to shocking stats on media inefficiency, this episode drops the truths marketers are too afraid to say out loud.

Perfect for: marketers, creatives, agency leaders, and anyone who refuses to let their brand fade into the background.

Press play and disrupt the dull. 🚀 #Marketing #brands #Creativity #CannesLions #CannesLions2025 #Leadership #Innovation #BrandStrategy #AIinMarketing #Advertising