Block by Block: A Show on Web3 Growth Marketing

The Rise of Etherex DEX on Linea, an Ethereum-first Layer 2


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Summary

Trantor walks through how Etherex became the leading decentralized exchange on Linea, what it took to build early in a turbulent ecosystem, and why foundation alignment matters more than capital, and crypto marketing with Peter Abilla. He explains the role of Rex33, why its tokenomics are designed for long-term liquidity instead of short-term hype, and how ZK technology is shaping the next chapter of scaling on Ethereum. The conversation ties together builder lessons, ecosystem incentives, and how community trust fuels durable growth.

Takeaways

— Etherex is the largest DEX on Linea by volume and activity

— Linea’s early friction was structural, not technical, and it is now compounding

— Builder success depends on foundation alignment and shared incentives

— Sustainable flywheels beat one-off incentives

— Rex33 tokenomics reward liquidity and loyalty

— Holders can lend tokens through platforms like Euler or Aave

— Community traction is a moat as liquidity deepens

— ZK is the long-term scaling path for Ethereum

— Linea is starting to gain broader market recognition

— Investors can enter or exit Rex33 flexibly

Chapters

(00:00) Introduction to Etherex and Linea

(02:53) Building in an underdeveloped ecosystem

(05:39) Foundation strategy and alignment

(08:07) Identifying missing infrastructure

(11:08) Incentive and governance dynamics

(14:00) Designing a durable flywheel

(16:53) Rex33 tokenomics and utility

(20:01) Product features and liquidity routing

(22:35) How the community drives adoption

(25:32) Why ZK is the scaling future

(28:33) Real-world community building

(31:15) Forward strategy and closing

Follow me @papiofficial on X for upcoming episodes and to get in touch with me.

See other Episodes Here. And thank you to all our crypto and blockchain guests.

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Block by Block: A Show on Web3 Growth MarketingBy Peter Abilla