
Sign up to save your podcasts
Or


The man who helped turn Fireball whisky into a shot sensation is at it again, this time with ghost-pepper infused tequila. Recording a day in the life, Material World follows him around to find out exactly what it takes to make a liquor brand go viral. How do bars come by their selection of alcohol? Jenny heads to Boston to interview Ghost Tequila's founders, bar owners and tequila drinkers -- and to suss out if this startup spirits company can disrupt a giant industry.
See omnystudio.com/listener for privacy information.
By Bloomberg4.6
9696 ratings
The man who helped turn Fireball whisky into a shot sensation is at it again, this time with ghost-pepper infused tequila. Recording a day in the life, Material World follows him around to find out exactly what it takes to make a liquor brand go viral. How do bars come by their selection of alcohol? Jenny heads to Boston to interview Ghost Tequila's founders, bar owners and tequila drinkers -- and to suss out if this startup spirits company can disrupt a giant industry.
See omnystudio.com/listener for privacy information.

402 Listeners

1,182 Listeners

2,184 Listeners

1,994 Listeners

385 Listeners

434 Listeners

353 Listeners

195 Listeners

64 Listeners

64 Listeners