You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn't as expensive as some other forms of advertising, smaller businesses may struggle to set aside funds for it. That is where micro-influencers come into play. On this episode, we interview Deanna Baisden, Marketing Communications Specialist for Scruples Hair Care, on how they use micro-influencers to stand out from their competition.